Senior Paid Campaign Specialist

6 days ago

coimbatore, India Kovai Full time

Opportunity: Senior Paid Campaign SpecialistWe're looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You'll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth.What you'll do on the job:- Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization.- Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages.- Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality.- Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance.- Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution.- Benchmark competitors and identify opportunities in targeting, creatives, and offers.- Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing.What You'll bring:- 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS.- Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration.- Hands-on experience with UTM tracking, GA4, and conversion APIs.- Proven ability to manage $10K–$30K monthly ad budgets efficiently.- Data-driven mindset with advanced skills in Excel/Looker Studio reporting.- Experience with Google Ads, Bing Ads, or Meta Ads is a plus.Equal is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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