Senior Paid Campaign Specialist

11 hours ago

Coimbatore, India Kovai.co Full time

Opportunity: Senior Paid Campaign Specialist We're looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You'll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth. What you'll do on the job: - Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization. - Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages. - Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality. - Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance. - Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution. - Benchmark competitors and identify opportunities in targeting, creatives, and offers. - Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing. What You'll bring: - 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS. - Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration. - Hands-on experience with UTM tracking, GA4, and conversion APIs. - Proven ability to manage $10K–$30K monthly ad budgets efficiently. - Data-driven mindset with advanced skills in Excel/Looker Studio reporting. - Experience with Google Ads, Bing Ads, or Meta Ads is a plus. Equal Opportunities: Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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