Senior paid campaign specialist

4 days ago

Coimbatore, India Kovai.co Full time

Opportunity: Senior Paid Campaign Specialist We’re looking for a performance-driven Social Ads Manager to own our paid social strategy across Ads for Document360 (Knowledge Base Saa S) and Turbo360 (Azure Monitoring Saa S). You’ll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth. What you’ll do on the job: Own Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization. Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages. Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality. Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance. Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution. Benchmark competitors and identify opportunities in targeting, creatives, and offers. Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing. What You’ll bring: 4-6 years of experience in Ads or Paid Social for B2 B Saa S. Deep understanding of audience segmentation, Matched Audiences, and G2 Intent integration. Hands-on experience with UTM tracking, GA4, and conversion APIs. Proven ability to manage $10 K–$30 K monthly ad budgets efficiently. Data-driven mindset with advanced skills in Excel/Looker Studio reporting. Experience with Google Ads, Bing Ads, or Meta Ads is a plus. Equal Opportunities: Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

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