Digital Channel Transformation Lead

Role Overview:

We are seeking a seasoned professional to lead the end-to-end ownership of the MyHCLTech intranet platform, viva engage, and utilization of M/S Teams as key channels of communication. This role demands a strategic thinker and hands-on executor who can manage internal communications on these channels, manage governance, influence teams for adoption and manage channel health. This person will also manage platform operations, drive enhancements, and ensure a seamless user experience. The ideal candidate will act as the Digital Channel Lead with an increased focus on the intranet, serving as the Business Process Owner for the channel, overseeing its roadmap, development cycles, content governance, and user engagement.

Key Responsibilities:

Digital Channel Transformation

• Digital Channel Strategy & Activation: Ability to plan and execute strategic campaigns across multiple internal platforms including MyHCLTech, Viva Engage, Teams, DigiScreens, and Unica email
• Content Calendar Management: Skill in coordinating with IC SPOCs to align campaign timelines and publishing schedules
• Performance Metrics & Analytics: Experience in tracking engagement, feedback scores, and channel effectiveness to inform data-driven decisions

Product Ownership & Enhancement

• Own MyHCLTech as a business-critical platform, managing its functionalities, enhancements, and day-to-day operations.
• Refine, validate, and qualify new feature requests and enhancements for inclusion in the product roadmap. These might include new requirements from IC Team or other functions or business units.
• Collaborate with cross-functional teams including developers, testers, business analysts, and program managers from BTIS Team to plan and execute sprint cycles.
• Author detailed user stories and acceptance criteria; manage backlog grooming and sprint planning.
• Track API failures across homepage action cards
• Coordinate with developers and application owners to optimise API payloads and reduce redundant calls
• Work with application teams to ensure APIs are optimised for homepage rendering and conditional loading

Testing & Quality Assurance

• Oversee and conduct User Acceptance Testing (UAT) for all new and enhanced features.
• Track user stor ies and test cases using tools like Azure DevOps and Jira.
• Ensure high-quality delivery through rigorous validation and feedback loops.

Performance & Analytics

• Monitor product performance and track key metrics for data-driven decisions. Analyse user feedback and satisfaction scores to continuously improve platform usability and relevance.

Operations & Support

• Manage change requests and support documentation for end-users.
• Develop video tutorials and conduct user training sessions to improve platform adoption.
• Act as the primary point of contact for intranet-related support in addition with the USP ticketing process

Content Governance

• Own the content quality control process for the intranet homepage and linked enterprise applications.
• Route content to appropriate internal channels (email, intranet, engagement platforms) for strategic communication.

Application Integration & Quality Control

• Ensure accurate representation of enterprise applications in MyHCLTech, including links, tooltips, search keywords, and owner details.
• Periodically audit and update application listings to remove outdated or redundant information.

User Engagement & Feedback

• Manage the intranet’s guided tour and feedback mechanisms.
• Monitor and analyse feedback responses to enhance user satisfaction and platform effectiveness.

Change Management & Communication

• Lead strategic communication efforts around platform changes and enhancements.
• Ensure timely and clear messaging to end-users regarding updates and new features.

Required Skills and Qualifications

Core Requirements

• Content management with channel activation skills.
• Internal communication content strategy
• Minimum 11 years of professional experience, with at least 5 years in intranet platform ownership, digital workplace solutions, or enterprise employee content management.

• Proven experience in business process ownership, especially for internal platforms or enterprise applications.
• Strong background in Agile methodologies, sprint planning, and cross-functional collaboration.
• Demonstrated ability to manage end-to-end product lifecycle, from requirement gathering to deployment and support.
• Familiarity with enterprise collaboration platforms, content management systems, and digital workplace tools such as Office 365 applications, Viva Suite of Products.

• Deep knowledge about SharePoint Pages and its integration with Viva Suite or O365 products.
• Homepage UI/UX Fixes: Ability to apply foundational UI principles to improve layout, spacing, and readability
• Expertise in optimising UI for mobile devices and ensuring responsive design across platforms
• Deep understanding of HCLTech’s SDS (Standard Design System) and ability to align HTML components, font styles, gradients, and image usage accordingly
• Proven ability to work with brand teams, designers, and developers to resolve design gaps and ensure visual coherence

Key Skills

• Technical & Product Skills
• Expertise in intranet platform administration, including homepage management, content scheduling, and user experience optimisation.
• Proficiency in Azure DevOps, Jira, and other Agile tools for backlog management, user story creation, and sprint tracking.
• Strong understanding of enterprise application integration, metadata management, and platform feasibility analysis.
• Experience with user acceptance testing (UAT), test case validation, and quality assurance processes.

• Analytical & Operational Skills
• Ability to define and monitor product performance metrics and derive actionable insights for continuous improvement.
• Skilled in data-driven decision-making, using feedback loops and analytics to enhance platform functionality and user satisfaction.
• Experience in change management, including strategic communication planning and execution.

• Content & Communication Skills
• Strong command over content governance, including quality control, copy review, and stakeholder coordination.
• Ability to manage content calendars, streamline updates, and route communications across internal channels (email, intranet, engagement platforms).
• Excellent written and verbal communication skills for stakeholder engagement, training delivery, and documentation.

• Collaboration & Stakeholder Management
• Proven ability to work with cross-functional teams including developers, testers, business analysts, program managers, and BTIS teams.
• Experience in stakeholder engagement across departments to ensure alignment on content updates, platform enhancements, and operational priorities.
• Skilled in conducting user training sessions, creating tutorials, and managing support documentation.

Qualifications

• Bachelor’s or Master’s in Information Technology or Computer Science, Digital Communications, or a related field.
• Certifications in Agile, Scrum, or Product Management will be added advantage.