SEO & CRO Specialist

1 day ago

mumbai, India Dr. Vaidya's by RPSG Group Full time

About RP-Sanjiv Goenka Group:
The RP-Sanjiv Goenka Group is a diversified conglomerate with interests across Energy (Power, Renewables, Chemicals), Consumer (retail, food services), Entertainment (media, music, sports) and technology businesses. The group overall has 15+ companies, 45,000+ employees with gross assets close to INR 40,355 Cr. The group has been growing at more than 20% p.a. for the last 5 years and wishes to embark on an even more aggressive growth trajectory over the next 5–10-year horizon.
The flagship companies include:
CESC Limited – A Fully Integrated Private Power Utility
Spencer’s Retail – India’s second largest food-based retailer
First Source Solutions – India’s Top 3 pure play BPO player
Saregama India – the biggest collection of Indian music
Phillips Carbon Black - India’s 2nd largest carbon black manufacturer
Harrisons Malayalam – One of the largest plantation businesses in India

Background – Herbolab India Pvt Ltd.
Dr Vaidya’s is a new age Ayurvedic company that strives to bring the traditional, time-tested goodness of Ayurveda to 21st-century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation through dedicated practice. Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine. Products sold online (owned channel i.e. drvaidyas.com and third-party channels i.e. Amazon, Nykaa, Net meds, Med life, pharm easy etc.) as well as >500 offline stores (including Noble Plus, Twenty-Four Seven etc.).
Learn more on www.drvaidyas.com and www. rpsg.in

Qualification
Graduation or MBA or equivalent from an institute of repute.
Work Experience.
3-5 years’ experience in SEO and CRO Specialist role. Significantly improved growth from Direct and Organic channel.

JOB DESCRIPTION: Specific Accountabilities / Deliverables.
Bringing in quality Organic traffic growth & the conversions achieved through the Organic traffic. Lead and plan the overall Content Marketing effort, SEO analysis and CRO (conversion rate optimization) recommendations.
Creation/conduct of internal reviews, presentation, business review & performance of SEO, organic channel, website with management.
Handling different stakeholders including and not limited to SEO agencies, Internal team, Compliance, Audit, Product.
Improving and Managing website from SEO aspect (ecommerce) and managing backend updates/CMS updates towards SEO.
Lead comprehensive technical site audits on desktop and mobile to identify gaps like multiple domains, correct indexing, best practices, page indexing, text to HTML ratio, broken links, etc. and create recommendations. Also, drive the execution of optimization plans with the relevant teams. Plan monthly keyword planning & research content topics to create high value and traffic content (e.g., blogs, videos, articles, etc.) for the website.
Identify, measure and report key SEO KPIs including contribution to the business, top keywords, top pages, conversion rates, Brand vs non-brand, and MOM performance, lead to login ratio etc. Create and execute detailed plan for off-page optimizations such as link building: Internal, Inbound and Outbound links.
Analyze website architecture, content, backlinks and other factors to identify issues and opportunities for SEO.
Recommend SEO best practices about website architecture, UI/UX, content coverage, linking, and other factors.
Leverage tools to monitor and improve SEO metrics such as crawl rate, indexation, and SERP rankings for relevant keywords. Monitor redirects, click rate, bounce rate, and other KPIs.
Stay up to date on SEO and digital marketing trends.
Competitor tracking on website in the same category/vertical and take the learnings to execution.

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