SEO Specialist

2 months ago

mumbai, India Action Tour Guide Full time

Company name: Action Tour Guide (US-based)

Job Location: Marol, Andheri East, Mumbai

Work Timings: 12PM - 9PM

Work type: Work from office


Vacancy: 1


Key Responsibilities:

  • Develop and implement comprehensive SEO strategies for on-page and off-page optimization.
  • Conduct in-depth keyword research to guide content development and identify growth opportunities.
  • Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Search Console, and SEMrush.
  • Optimize website architecture, internal linking, and content for maximum search engine performance.
  • Stay updated on the latest search engine algorithm changes and industry trends to adjust strategies accordingly.
  • Manage link-building campaigns to increase domain authority and organic reach.
  • Collaborate with content writers and developers to ensure SEO best practices are followed in web design and content creation.
  • Perform technical SEO audits and troubleshoot any issues related to website performance, crawlability, or indexing.
  • Develop and execute strategies to enhance user experience (UX) and conversion rate optimization (CRO) for SEO success.
  • Lead competitor analysis to understand market trends and identify areas for improvement.
  • Train and mentor junior SEO team members and provide guidance on best practices.


Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.
  • Minimum of 4-5 years of experience in SEO, with proven success in leading SEO campaigns.
  • Strong knowledge of SEO tools like Google Analytics, Ahrefs, Moz, SEMrush, Screaming Frog, and others.
  • Proficiency in HTML, CSS, and understanding of basic web development principles.
  • In-depth understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Experience in managing link-building strategies and off-page SEO techniques.
  • Excellent analytical and problem-solving skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong communication skills and the ability to collaborate with cross-functional teams.
  • Knowledge of PPC and social media marketing is a plus.


Benefits:

  • Competitive salary and performance-based bonuses.
  • Opportunities for professional development and career growth.
  • Exposure to International customers
  • Learn and Implement Semantic SEO, Topical Authority and Entity Based SEO.
  • A creative and supportive team environment.


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