Marketing Coordinator

3 days ago

talegaon dabhade, India MAEER's MIT Junior college Full time

Job Description – Marketing CoordinatorLocation: Talegaon Dabhade, PuneType: Full-time, Work from OfficeExperience Required: 2–5 years in field marketing (Education Sector preferred)Salary: As per industry standards and experienceLanguages: Marathi, Hindi & English preferredTravel: Local travel within the branch locality and surrounding villages/townsRole ObjectiveTo generate quality student inquiries for admissions through field-level activities in the assigned geography. The Marketing Coordinator acts as the link between the community and the college, executing awareness campaigns, conducting outreach, and supporting the admissions team with verified leads.Key Responsibilities- Community Outreach & Lead GenerationVisit homes in nearby areas, villages, and localities to introduce MIT Junior Colleges' programs.Distribute brochures and collect basic student information (Name, Class, Contact Details, Stream Interest).Maintain a door-to-door visit log with addresses covered, response type, and follow-up needs.School Visits & Career SeminarsPlan and execute Career Guidance Seminars in schools.Coordinate with school authorities to schedule sessions and maximize participation.Collect student data post-seminar and hand over to the internal admissions team.Outdoor Marketing ExecutionCoordinate the placement of banners, pole boards, and hoardings.Ensure timely distribution of newspaper inserts and flyers.Monitor vendor performance and take photos of installed materials for reporting.Lead Handover & CoordinationSubmit collected leads to the admissions coordinator.Coordinate home visits or callbacks with parents.Attend daily sync calls with the branch team for updates.Local Content ContributionCapture photos/videos from events or seminars.Share testimonials, quotes, or stories for social media promotions.Tools & ReportingMaintain lead tracking sheets using Google Sheets or printed logbooks.Use WhatsApp for lead sharing and coordination.Share weekly activity reports with branch and Head Office teams.Required Skills & AttributesField marketing or sales experience (preferably in the education sector)Excellent interpersonal and communication skillsPhysically active and willing to travel locallyStrong persuasion and public speaking skillsBasic familiarity with mobile apps (WhatsApp, Google Forms, Camera)Performance Metrics (KPIs)Minimum number of homes visited per weekNumber of student data collected from door-to-doorNumber of school seminars conducted per monthQuality of leads handed over (conversion ratio)Visibility and upkeep of marketing materialsTimeliness and accuracy of reportingCandidates from Lonavala will be preferred.Job Types: Full-time, PermanentPay: Up to ₹35,000.00 per monthBenefits:Health insuranceProvident FundWork Location: In person

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