Strategic Customer Engagement Expert

2 weeks ago


Tirupati, India beBeeBraze Full time

Braze Consultant RoleOverview of the PositionWe are seeking a highly skilled Braze consultant to lead our strategic planning, setup, and optimization of customer engagement programs using the Braze platform.The ideal candidate will have extensive knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping. They will also possess strong analytical and problem-solving skills, as well as excellent communication and stakeholder engagement skills.Key ResponsibilitiesDevelop strategic consultation on Braze capabilities and customer engagement strategiesDesign lifecycle and trigger-based campaigns across channels (email, PUSH, SMS, in-app)Coordinate with clients to align Braze usage with business goalsConduct platform audits and recommend improvements for campaign performance and scalabilityConfigure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flowTrain and support internal teams on Braze best practicesDefine KPIs and measurement frameworks for campaign successStay updated with Braze feature releases and evaluate their application for the businessAssist in onboarding new clients or teams to the Braze platformRequired Skills and QualificationsIn-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mappingStrong analytical and problem-solving skillsAbility to translate business goals into actionable campaignsExperience working with CDPs, CRMs, and data warehousesExcellent communication and stakeholder engagement skillsKnowledge of building journeysAn eye for detail to assist in audits



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