Growth Hacker

1 month ago

ahmedabad, India ORCHID DIGITAL MEDIA & IT CONSULTING Full time

Role Description

This is a full-time on-site role in the Greater Melbourne Area for the Growth Hacker & Partnerships Specialist - Web3 Real Estate Tokenization, RWA Tokenization, MEMEFI, and DEX Marketing. The role involves day-to-day tasks related to growth hacking, partnerships development, and marketing strategies , liaising with blockchains within the Web3 Real Estate Tokenization, RWA Tokenization, MEMEFI, and DEX space.

Qualifications

Experience: 4+ years in growth hacking, partnerships, and marketing roles, with a minimum of 2 years in Web3 projects. Proven track record in real estate tokenization, RWA tokenization, MEMEFI, or DEX-related growth strategies is a strong plus.
Web3 Knowledge: In-depth understanding of blockchain, DeFi, DEXs, and tokenization. Familiarity with tokenomics, smart contracts, NFT/DeFi protocols, and Web3 user psychology is essential.
Analytical Mindset: Strong data analysis and A/B testing skills to drive growth experiments, with proficiency in analytics tools such as Google Analytics, Mixpanel, or Web3-native analytics solutions.
Creativity & Innovation: Ability to craft unique, creative approaches to growth within the Web3 space, leveraging emerging trends, social channels, and viral marketing tactics.
Partnership-Building Skills: Excellent networking and relationship-building skills, with experience managing strategic alliances or partnerships that drive growth.
Community Engagement: Experience with Web3 community platforms (e.g., Discord, Telegram) and a deep understanding of crypto culture and user motivations.
Proficiency in growth hacking strategies and partnerships development
Experience in marketing within the Web3 and Real Estate Tokenization sectors
Familiarity with MEMEFI and DEX marketing
Strong communication and collaboration skills
Ability to work full-time on-site in the Greater Melbourne Area

Responsibilities:

Growth Strategy & Execution: Develop, execute, and optimize growth strategies to scale user acquisition, retention, and engagement across our projects, including Real Estate Tokenization, RWA Tokenization, MEMEFI, and DEX initiatives.
Marketing Campaigns: Design and manage targeted marketing campaigns that drive awareness and adoption, with an emphasis on community building, engagement, and viral growth tactics tailored for Web3 users.
Partnership Development: Identify, establish, and nurture partnerships with key players, including blockchain projects, DeFi protocols, real estate firms, tokenization platforms, and influential Web3 communities to strengthen our ecosystem and cross-promote offerings.
Community Engagement: Work closely with the community and social media teams to cultivate a thriving, active user base, ensuring campaigns are responsive to community feedback and aligned with industry trends.
Analytics & Experimentation: Track and analyze key metrics, implementing data-driven growth experiments to test hypotheses and refine strategies for continuous optimization.
Collaboration with Product & Dev Teams: Align growth hacking strategies with product and development roadmaps, incorporating user insights to enhance our platform's appeal and functionality.
Influencer & Ambassador Programs: Launch and manage ambassador or influencer programs to expand reach, leverage KOLs, and create authentic, high-impact endorsements within the Web3 ecosystem.

Preferred Skills:

Technical Familiarity: Basic knowledge of blockchain programming languages (Solidity, Rust) or smart contracts is a plus.
SEO & Content Marketing: Familiarity with SEO, content strategies, and digital marketing tools for driving organic growth.
Campaign Management: Skilled in paid advertising and growth tools specific to Web3 (e.g., DEXTools, CoinGecko, Web3 social analytics).

Why Join Us? Be part of an innovative, forward-thinking team pushing the boundaries of Web3 and asset tokenization.
Opportunity to shape and influence high-impact projects in a rapidly growing industry.
Flexible working environment with a collaborative, decentralized culture.
Competitive compensation, token-based incentives, and professional growth opportunities.

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