ORCHID DIGITAL MEDIA
1 month ago
Role Description
This is a full-time on-site role in the Greater Melbourne Area for the Growth Hacker & Partnerships Specialist - Web3 Real Estate Tokenization, RWA Tokenization, MEMEFI, and DEX Marketing. The role involves day-to-day tasks related to growth hacking, partnerships development, and marketing strategies , liaising with blockchains within the Web3 Real Estate Tokenization, RWA Tokenization, MEMEFI, and DEX space.
Qualifications
- Experience: 4+ years in growth hacking, partnerships, and marketing roles, with a minimum of 2 years in Web3 projects. Proven track record in real estate tokenization, RWA tokenization, MEMEFI, or DEX-related growth strategies is a strong plus.
- Web3 Knowledge: In-depth understanding of blockchain, DeFi, DEXs, and tokenization. Familiarity with tokenomics, smart contracts, NFT/DeFi protocols, and Web3 user psychology is essential.
- Analytical Mindset: Strong data analysis and A/B testing skills to drive growth experiments, with proficiency in analytics tools such as Google Analytics, Mixpanel, or Web3-native analytics solutions.
- Creativity & Innovation: Ability to craft unique, creative approaches to growth within the Web3 space, leveraging emerging trends, social channels, and viral marketing tactics.
- Partnership-Building Skills: Excellent networking and relationship-building skills, with experience managing strategic alliances or partnerships that drive growth.
- Community Engagement: Experience with Web3 community platforms (e.g., Discord, Telegram) and a deep understanding of crypto culture and user motivations.
- Proficiency in growth hacking strategies and partnerships development
- Experience in marketing within the Web3 and Real Estate Tokenization sectors
- Familiarity with MEMEFI and DEX marketing
- Strong communication and collaboration skills
- Ability to work full-time on-site in the Greater Melbourne Area
- Growth Strategy & Execution: Develop, execute, and optimize growth strategies to scale user acquisition, retention, and engagement across our projects, including Real Estate Tokenization, RWA Tokenization, MEMEFI, and DEX initiatives.
- Marketing Campaigns: Design and manage targeted marketing campaigns that drive awareness and adoption, with an emphasis on community building, engagement, and viral growth tactics tailored for Web3 users.
- Partnership Development: Identify, establish, and nurture partnerships with key players, including blockchain projects, DeFi protocols, real estate firms, tokenization platforms, and influential Web3 communities to strengthen our ecosystem and cross-promote offerings.
- Community Engagement: Work closely with the community and social media teams to cultivate a thriving, active user base, ensuring campaigns are responsive to community feedback and aligned with industry trends.
- Analytics & Experimentation: Track and analyze key metrics, implementing data-driven growth experiments to test hypotheses and refine strategies for continuous optimization.
- Collaboration with Product & Dev Teams: Align growth hacking strategies with product and development roadmaps, incorporating user insights to enhance our platform's appeal and functionality.
- Influencer & Ambassador Programs: Launch and manage ambassador or influencer programs to expand reach, leverage KOLs, and create authentic, high-impact endorsements within the Web3 ecosystem.
- Technical Familiarity: Basic knowledge of blockchain programming languages (Solidity, Rust) or smart contracts is a plus.
- SEO & Content Marketing: Familiarity with SEO, content strategies, and digital marketing tools for driving organic growth.
- Campaign Management: Skilled in paid advertising and growth tools specific to Web3 (e.g., DEXTools, CoinGecko, Web3 social analytics).
- Be part of an innovative, forward-thinking team pushing the boundaries of Web3 and asset tokenization.
- Opportunity to shape and influence high-impact projects in a rapidly growing industry.
- Flexible working environment with a collaborative, decentralized culture.
- Competitive compensation, token-based incentives, and professional growth opportunities.
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