Assistant Manager, Digital Marketing

1 day ago

ahmedabad, India Ahmedabad University Full time

Role Summary:
We seek a Digital Marketing Specialist to develop, implement, track, and optimise our digital marketing campaigns across all channels. Develop and execute digital marketing campaigns for our postgraduate programs, including SEO/SEM, email marketing, social media, display advertising, and content marketing.
Should have a thorough knowledge of SMM, SEO, SEM, SMO, PPC Marketing, CRM, and Analytical Tools.
Responsibility :
Implement marketing campaigns in coordination with the Director of Graduate Admissions.
Work with various content formats, such as blogs, videos, podcasts, etc., to create engaging content for websites, blogs, social media and email campaigns.
Optimising website content to rank higher on search engines like Google.
Conducting keyword research, tracking rankings, and making adjustments to improve organic search visibility.
Develop effective cross-channel social media optimisation strategies, device experiments, and conversion tests and run creative collaborations among technologies and platforms in consultation with the Director of Graduate Admissions.
Proactively identify on-page SEO opportunities.
Develop profitable PPC campaigns across multiple ad networks, including Google Ads, Microsoft Ads, and paid social advertising.
Generate internal reports on a regular basis
Execute new and creative collaborations

Key Skills:
Strong verbal communication skills for articulating ideas to colleagues and clients
Excellent written communication skills for producing high-quality content
Networking and analytical skills
Knowledge of existing and emerging social media platforms
Knowledge of SEO/SEM strategies.
Proficiency in social media platforms and analytics tools.
Familiarity with paid advertising (PPC) and email marketing.
Ability to use design tools like Canva, Adobe Suite, or video editing software (for roles involving content creation).

Qualification:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience in digital marketing, preferably 4-8 years in a similar role.

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