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Marketing Manager

2 months ago

mumbai, India Ipca Laboratories Limited, Kandivali Full time
Position : Marketing ManagerSegment : Rheumatology / OrthoLocation : Mumbai (Kandivli)
Experience :Essential : 8 to 9 yearsDesirable : 9 to 12 yearsMinimum 1 year experience as a Marketing ManagerPreferred speciality : Rheumat / Ortho
Role:Coordinating for all marketing activities of assigned portfolio along with a team of Product Managers and Sales force.Analyzing market opportunities to expand business ventures.Representation of Ipca in market place via conference participations/Dr activities etc.Customer Relation Management.Coordination and management of events for internal field force.Formulation of Strategies and their timely implementationProfitability-- To balance investments across the portfolio to enhance its value- To monitor and control budgets, expenses to ensure E/S maximization- To identify investments that can be made across a portfolio of products to increase its valueEnhancing Market Share-- To focus and orient the team towards enhancing the market share of the brands to gain leadership.- To increase the Market share of the regions in the covered marketIncreasing Prescription Share and Prescriber base-To focus on key brands to gain Leadership in Prescription base and prescriber base.Strategic Planning & Orientation-- To build the key brands and promote aggressively the growth drivers and new products.- To orient the entire sales and marketing towards brands and brand power.
Key Responsibilities:Portfolio managementTeam managementImproving Profit margins for the organization through strategic innovations.Inter departmental Coordination
Functional Knowledge / Skills:GeneralScientific updatingAnalyzing market realities and identifying the missing linksTeam ManagementCritical thinking-To bring logic and reason to create solutions or approaches for transforming from Good to Great in our business practices
SpecializedCommunication: Verbal and WrittenData AnalysisCoordination with all departmentsLeadership/Time Management
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