Channel Head

2 weeks ago

bangalore, India Grindwell Norton Ltd Full time

Role & responsibilities1. Channel Strategy & Partner Management- Develop relationships with channel partner executives and sales teams.- Own supplier channel strategy, partner acquisition, and revenue generation.- Define comprehensive product basket and positioning for market.- Provide value and service propositions to channels/customers (with Supply Chain alignment).- Strategically support marketing initiatives for brand/channel alignment.- Work on go-to-market strategies.2. Performance Management- Lead, empower, and mobilize a team of partner sales managers.- Monitor and guide team performance to goals while inspiring success.- Assess current team processes, identify areas for improvement, and implement changes.3. Sales, Revenue & Business Development- Collaborate with internal and external stakeholders to acquire new clients.- Build strong business relationships with key customers aligned to company objectives.- Monitor sales and analyze performance trends to identify opportunities and issues.- Assist in development of short, medium, and long-term strategic plans.4. Product Management & New Product Development- Evaluate current product offering and recommend enhancements for scalability.- Identify gaps and work with PMG teams to develop new products.- Validate suitability of new products before launch.- Define key USPs, product positioning, and marketing support.- Coordinate with Product Management, Marketing, and Zonal Teams for launches.- Review targets vs. actual performance for new product rollouts.5. Product Mix & Pricing Strategy- Develop agreement with business on targeted product mix.- Tailor TOB and schemes to achieve desired mix.- Agree on price bands and overall pricing strategy with business teams.- Implement agreed pricing strategy through the PMG team.6. Promotions, Campaigns & Marketing Support- Design and execute specific product promotions and campaigns.- Coordinate with Marketing and Zonal Managers for execution.- Estimate required marketing investment for the channel.- Collaborate with Marketing to develop sales materials (catalogues, flyers, etc.).7. Digital & Brand Strategy- Design and implement digital strategies to improve brand reach and business growth.- Support development and implementation of brand strategies and programs.8. Customer & Market Insight- Understand market dynamics, industry-specific trends, and landscapes.- Use insights to identify solutions and sustainable business growth opportunities.- Work with credit, operations, and tech teams to integrate partner feedback into product improvements.

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