Adobe Digital Analytics Specialist

2 months ago

bangalore, India Synechron Full time

Role- Adobe Digital Analytics Specialist

Location- Bangalore, KA

Exp- 5yr

  • Support overall Web & App analytics implementation by translating business requirements into technical documents.
  • Support overall strategy, design & structure for web + app measurement and tagging.
  • Track and analyze platform traffic patterns and online customer behaviors through dashboarding and reporting in Adobe Analytics & Google Analytics 4
  • Reviews and understands all assigned Statement of Work (SOW) obligations prior to delivery.
  • Develop, improve, and enhance all processes in Analytics (eVars and Props variable Implementations, Report suite configurations, Metrics, Dimensions, Segments etc.) and provide detailed tagging instructions to the implementation team.
  • Establish and support governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform.
  • Architect solutions & provide recommendations that drive results on
  • campaigns & acquisition objectives.
  • Responsible for assisting in defining and maintaining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
  • Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
  • Experience in working with Mobile Measurement Platforms (Adjust, AppsFlyer) is a plus.

Required Skills:

  • 2+ years of professional experience in using
  • Adobe Experience Platform Adobe Analytics
  • Google Marketing Platform - Google Analytics 4, Looker Studio & Big Query
  • Experience in debugging via Omnibug, GA Debugger, Adobe Experience Cloud Debugger and SQL.
  • Tag Implementation Platforms – Adobe Launch, GTM

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