ADOBE ANALYTICS DEVELOPER

7 days ago

Bangalore, India Accolite Full time

Adobe Analytics/Launch Developer

Role and Responsibilities

·

Implement Adobe Analytics tags, 3rd party marketing pixels

(e.g., Bing, Google Floodlight, Facebook/Meta) and tool integrations (e.g., Invoca, Kickfire, OneTrust).

• Translate business requirements into technical specifications and document in web analytics wiki.

• Investigate and resolve Adobe Analytics reporting issues related to tagging.

• Extensive knowledge of Adobe Analytics traffic and conversion variables and success events

• Partner with internal AEM developers to update data layer, HTML, CSS and JavaScript.

• Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Analytics.

• Be the subject matter expert in the implementation of Adobe Analytics and Adobe Launch/Adobe Experience Platform Data Collection.

Preferred Qualifications

• 2+ years experience with Adobe Analytics and Adobe DTM/Launch required

• Experience with implementing Adobe Web SDK

• Experience with debugger tools such as Charles, Observepoint, etc.

• Experience with project management software such as Jira, Asana, etc.

• Deep knowledge of digital marketing across social, display, and programmatic platforms

• Strong analytical and strategic thinking skills

• Excellent interpersonal and collaboration skills

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