AVP Business Development- Digital Marketing
1 week ago
Optiminastic is a 7+ year ISO certified old rapidly growing 360 degree digital marketing agency specializing in Social Media Marketing, SEO, Performance Marketing, Affiliate and Website Development, operating out of India & UK. The company embodies the fusion of optimism and fantastic work, as reflected in its name. At Optiminastic, core values include honesty, transparency, and a solution-driven approach both internally and with clients. The team is committed to shared growth, treating client companies as "our brand" once on board, fostering a sense of togetherness and ownership. The agency has delivered successful digital projects for major brands such as Radio City, Oyo Rooms, MX Player, Lokmat, and more.
At Optiminastic, core values include honesty, transparency, and a solution-driven approach both internally and with clients. The team is committed to shared growth, treating client companies as "our brand" once on board, fostering a sense of togetherness and ownership.
Role Overview:
The AVP Business Development- New Business will play a crucial role in expanding Optiminastic’s client base and driving revenue growth by identifying new business opportunities. This position requires a highly motivated and proactive individual with strong industry connections, a passion for digital marketing, and a proven track record in securing business mandates. You will lead the charge in building and managing a business development team, develop long-term client relationships, and contribute to the agency’s overall growth objectives.
What we are looking for:
Key Responsibilities:
● Business Development & Revenue Generation:
○ Identify, pursue, and secure new business opportunities within the digital marketing ecosystem (Social Media, SEO, Performance Marketing, etc.).
○ Build and execute a strategic plan to meet and exceed revenue targets.
○ Develop strong relationships with key stakeholders, decision-makers, and influencers in target companies and agencies to drive business growth.
● Industry Networking & Client Acquisition:
○ Leverage personal and professional networks to secure new mandates for the company.
○ Stay up-to-date with market trends, competitor activity, and industry best practices to identify potential clients and opportunities for growth.
○ Attend and represent Optiminastic at industry events, conferences, exhibitions and networking meetings to generate leads.
● Client Relationship Management:
○ Build long-term partnerships with new clients by understanding their needs and providing tailored digital marketing solutions.
○ Lead client pitches, presentations, and negotiations to close deals and ensure smooth onboarding of new clients.
● Team Leadership & Collaboration:
○ Build, manage, and mentor, high-performing Business Development team.
○ Collaborate closely with internal teams (marketing, creative, operations) to develop customised proposals and solutions that align with client requirements.
● Strategic Planning & Execution:
○ Develop and execute new business strategies, including lead generation, client prospecting, and relationship management.
○ Create and manage the sales pipeline, tracking leads, opportunities, and performance metrics to report to senior leadership.
○ Prepare and present quarterly business development plans and forecasts.
● Adaptability & Problem-Solving:
○ Maintain a proactive attitude towards challenges and work with a solution-oriented mindset.
○ Remain adaptable in the fast-paced digital marketing environment, finding ways to optimise processes and client interactions.
Key Qualifications & Skills:
● Experience:
○ Minimum 5 years of Business Development experience in the digital marketing industry.
○ Proven track record of achieving revenue targets and securing new client business.
○ Strong understanding of digital marketing services, including Social Media, SEO and Performance Marketing.
● Industry Connections:
○ Established network within the digital marketing industry and agencies, with a solid understanding of the market landscape.
● Leadership & Team Building:
○ Demonstrated ability to build, lead, and motivate a business development team.
● Communication & Negotiation:
○ Excellent communication and interpersonal skills, with a focus on building strong client relationships.
○ Strong negotiation and presentation skills, with the ability to close deals effectively.
● Proactive & Goal-Oriented:
○ Self-motivated and results-driven, with a proven ability to work independently and as part of a team.
○ Ability to adapt to new challenges and work under pressure to meet business objectives.
What do we offer:
● Best salary in the industry along with performance-based incentives.
● Opportunity to work in a fast-growing, innovative digital marketing agency.
● Collaborative and growth-focused work culture.
● Access to industry events and networking opportunities.
● Open work environment casual work setting
● Five day working
● Flexible work timings
Think you're a great fit? Shoot us your updated CV and the position you're applying for at We can't wait to hear from you
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