Digital Marketing Executive

4 weeks ago


ahmedabad, India Urban Flea Full time

Company Description

Urban Flea is a celebration of creativity, culture, and community, bringing together India’s most talented homegrown brands, artisans, culinary creators, and artists. Each edition is a unique experience, designed to connect creators with a passionate audience and build a space where ideas and cultures converge.


Role Description

This is a full-time on-site role for a Digital Marketing Executive at Urban Flea in Ahmedabad. The Digital Marketing Executive will be responsible for marketing strategies, communication, social media marketing, web content writing, fashion & lifestyle understanding and web analytics to enhance the online presence of Urban Flea Market.


Responsibilities:

  • Design, implement, and oversee digital marketing campaigns that boost brand awareness, engagement, and attendance at Urban Flea events.
  • Develop and execute strategies for platforms including Instagram, Facebook, Google Ads, and email marketing.
  • Analyze campaign data and digital metrics to optimize current and future strategies, improving engagement, reach, and conversions.
  • Collaborate closely with content creators, influencers, and brand ambassadors to spotlight featured brands and artisans.
  • Create and manage a content calendar for regular updates, promotions, and event announcements.
  • Monitor and respond to trends, adapting campaign strategies to ensure Urban Flea remains relevant and engaging for our audience.
  • Conduct A/B testing on ads and content to continuously improve marketing effectiveness.


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