Demand Generation Specialist

2 weeks ago

thoothukudi, India beBeeDemandGeneration Full time

Role Title: Marketing Campaign SpecialistAbout the RoleWe are seeking a skilled Marketing Campaign Specialist to drive qualified leads and build a strong sales pipeline through targeted marketing campaigns, events, and digital initiatives.Main Responsibilities:Develop and execute multi-channel demand generation campaigns (email, social media, webinars, events, paid ads, etc.) to generate measurable results.Collaborate with cross-functional teams to identify target audience segments and create personalized outreach strategies.Nurture leads through the sales funnel by managing lead nurturing programs and tracking campaign performance.Work closely with content, design, and digital teams to develop compelling marketing assets that drive engagement.Analyze data to optimize ROI and identify opportunities for ABM and high-value lead targeting.Coordinate with external vendors, partners, and event organizers for campaign execution and maintain CRM/marketing automation tools with accurate lead and campaign data.Key Skills:Creative thinking and problem-solving skills to drive innovative marketing solutions.Data analysis and interpretation skills to inform campaign optimization decisions.Excellent communication and project management skills to collaborate with cross-functional teams.Digital marketing knowledge and experience with multi-channel campaign execution.Ability to work in a fast-paced environment and adapt to changing priorities.What We Offer:A dynamic and collaborative work environment.Ongoing training and professional development opportunities.A competitive salary and benefits package.

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