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Marketing Lead

2 months ago

bangalore, India Wipro Full time

Wipro’s Buyer Experience seeks a Marketing lead to be part of the growth engine, enabling business impact through strategic marketing. Pursuit marketing is a specialized and integral part of the marketing value chain, with other parts comprising of Brand, field/industry marketing, solution marketing, DG/LG, ABM, etc. The role will work closely with the global (USA, Europe, Asia Pacific) market units and other marking teams across multiple time zones and cultures.


The marketing lead would work closely with SMU Strategic Marketing teams, who will be driving large deals for Wipro. This individual-contributor role will also be responsible for owning selected deals for the entire life cycle. Day-to-day this could mean working on the CRM, planning, interfacing with the teams in the Buyer Experience, strategic market units (e.g., industry marketing), Global Business Lines (e.g., solution/product marketing), and associated functions (e.g., Corporate Marketing, social media) for all pursuit marketing engagements assigned. The role focuses on creative marketing for large deals that usually have very defined timelines. You will be required to work on multiple deals at one time, not exceeding 5 per quarter. These deals are large and strategic in nature and each marketing campaign is custom to the opportunity. The role provides a variety of learning opportunities through experience-based and formal projects.

This role will offer learning opportunities, particularly in strategy, digital and deal-based marketing, and can provide substantial progression in these career streams.


The scope and requirements for the role are detailed below.


Roles and Responsibilities:

  • Conduct research and analysis of areas related to the pursuit of marketing, such as new tools, processes, or solutions.
  • Support Pursuit Marketing projects by working with marketing leads on assigned projects.
  • This support will include
  • Reviewing and updating SFDC/CRM data along with Pursuit leads.
  • Creation and updating deal marketing briefs, plans, trackers, etc.
  • Working closely with the Pursuit Marketing CoE for bi-weekly status & periodic reporting.
  • Support Pursuit Marketing leads with the overall pursuit communication strategy, which includes identifying challenges, viewing the MI/BI kits, developing messaging and value propositions, and executing the marketing plan.
  • Support content gathering through internal sources and working with SMU/GBL marketing teams.
  • Coordinate with external vendors and in-house marketing teams to execute marketing activities seamlessly.
  • Building relationships with Pursuit Leads, and other critical interdependent groups.
  • Support with post-pursuit analysis and review and help with recommendations on tools and processes.


Experience and Expertise:

  • Master of Business Administration (MBA) in Marketing with 4+ years' experience in business marketing. Experience in digital marketing will be an advantage.
  • Experience and expertise in different marketing execution and creative support will be preferred.
  • Understanding business dynamics which includes Brand, Martech, SMU, GBLs, Regions, Industries, etc
  • Strong written and communication skills
  • Create reusable collaterals (Case studies, videos, microsites etc.), Work with vendors / agencies for creative support needed & create strategic marketing plans.


Required Qualification, Experience and Expertise:

  • MBA in marketing with 5+ Years of relevant work experience as a marketing professional in B2B IT services, (preferably worked on large deals marketing or industry marketing).
  • Experience engaging directly with business stakeholders, taking ownership, and problem solving is necessary.
  • Good knowledge on IT deals, the life cycle, and understanding of technology.
  • Prior exposure to handling deals across sectors / industries will be an advantage.
  • Experience in managing various stages of campaigns & would have collaborated across multiple stakeholders for deal-based campaigns.
  • Possess Excellent interpersonal skills and strong verbal & written communication skills.
  • Ability to work independently with ownership & accountability for results, and attention to detail.
  • Experience in multiple marketing channels, especially on digital channels
  • Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results.