Lead – Brand Marketing

5 days ago

bangalore, India JOKER & WITCH Full time

Designation: Lead – Brand Marketing & PR


Reporting to – Co-Founder, Chief Brand & Product Officer

 

Company: JW BRANDS PVT LTD

Brands: JOKER & WITCH ( | TEEJH (

Location – Bangalore, India

 

ABOUT US

JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product designs are inspired by international trends, celebrity looks, and high street styles. TEEJH is an Ethnic Jewelry brand fully owned by its sister concern JOKER AND WITCH. We are a start-up based out of Bangalore with an enthusiastic young team and are looking for candidates who are ambitious, problem solvers and most importantly, hungry for enormous learning. 

 

We are seeking an innovative and experienced Lead of Brand Marketing & PR who specializes in modern, fast-paced content marketing strategies and organic growth tactics. This role is crucial for enhancing our brand positioning, reach and driving consumer engagement through dynamic and strategic marketing approaches.

 

The incumbent will be responsible for managing all the brand marketing activities for Joker & Witch and Teejh along with driving key alliances, Influencer strategy, PR etc.

 

 

Roles & Responsibilities:

 

1.    Brand Strategy & Marketing:


-       Develop and execute a holistic Brand marketing strategy in accordance with the Brand DNA and be the guardian for a strict adherence to brand communication and brand book guidelines. 

-       Drive organic marketing efforts to enhance brand visibility and engagement without reliance on paid advertising. Develop strategies that leverage SEO, social media, and other channels to grow organic reach effectively.

-       Define and refine Joker & Witch and Teejh’s brand positioning within the D2C landscape, ensuring that our brands stand out in a competitive market and resonates deeply with our consumer base.

-       Oversee the development of marketing materials, blogs and brand messages across platforms.


2.    Social Media & Content Marketing:

 

-       Spearhead the development and implementation of a comprehensive high-velocity content marketing strategy, focusing on creating and disseminating engaging, relevant, and topical content that resonates with our target audiences, increases brand awareness and fosters community growth across all platforms. Ensure content is optimized for both speed of production and impact.

-       Manage social media content calendars, planning and executing engaging videos and posts to maintain a consistent and impactful brand presence on all platforms.

-       Ideate & create high-quality, original content for Instagram & other social channels, ranging from fashion tips & trends, category and product awareness, contests, behind-the-scenes, and visually appealing creative Instagram posts etc

-       Monitor social media analytics, track performance metrics, and leverage insights to optimize content strategy, improve engagement, and drive channel growth.

-       Stay updated on social media trends, algorithm updates, and best practices for content creation and collaboration to continuously innovate and enhance the brand’s presence on the platforms.

 

3.    Influencer Marketing:

 

-       Lead influencer marketing activities for both brands including campaign ideation, influencer onboarding, managing existing influencers and execution of end to end campaigns.

-       Cultivate relationships with fashion influencers, content creators, and brand ambassadors to collaborate on Instagram & youtube to amplify brand’s message and reach new audiences.

-       Evaluate & onboard influencer marketing agencies to ensure wider reach for the brand’s communication

-       Lead influencer & celebrity gifting activities during festive season.

 

4.    Brand Alliances & Collaborations :

 

-       Lead, negotiate & execute strategic brand partnerships & collaborations, co-branded content campaigns, and joint promotional initiatives on social mediums, website and other properties to maximize brand exposure, drive customer acquisition and generate buzz in the industry.

 

5.    Media & PR-

 

-     Lead the entire media & PR alliance in coordination with an agency and internal stakeholders.

 

6.    Creative Supervision :

 

-    Work very closely with the creative lead to ensure that brand creatives and communications are    

      strongly aligned with overall organizational goals.

-     Work with the digital marketing team to ensure the right selection of creatives, videos and copy for

      brand ads, whatsapp and email communications.

 

7.    Team Management:


-       Lead and inspire a young team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.

-       Work closely with internal marketing and creative teams to craft and execute marketing campaigns that align with our brand's voice and goals.

-       Collaborate cross-functionally with marketing, creative, and merchandising teams to ensure brand consistency and alignment with business objectives across all content formats.


8.    Market Research :

 

-        Analysis of the competition, and to devise/create key benchmarking indicators and/or competitive reports to stay ahead of the competitive curve.


 

 

 

 

Desired Candidate Profile:

 

1.    5-10 years of Brand Marketing experience in verticals such as fashion, retail, luxury goods, beauty,  

food or E-Commerce.

2.   Expertise in developing and implementing effective content marketing and organic growth

strategies.

3.   Excellent understanding and execution of Brand & marketing communication concepts.

4.   Strong creative aesthetics and awareness of fashion industry.

5.  Strong experience working with marketing/advertising agencies, overseeing campaign development

       and execution, and ensuring consistent brand messaging

6.    Possesses a “hands-on” approach and an ability to multitask in a fast paced start up environment

7.    Proficient in Creative suites such as Adobe photoshop, Illustrator, Corel draw etc 

8.   Excellent communication & negotiation skills, essential for building internal and external   

       relationships.

9.   Deep understanding of brand positioning strategies, particularly within the D2C domain.

10.  Exceptional leadership skills with the ability to manage and mentor a dynamic marketing team.

11.  Candidates based out of Bangalore, and willing to join immediately will be given preference

12.  Bachelor degree required, NIFT & MBA graduates will be given preference.


What We Offer:

  • A leadership role at the forefront of the fashion accessories industry, with significant opportunities to impact our brand's growth and consumer engagement.
  • A dynamic, supportive work environment that encourages innovation and values a proactive approach to marketing.
  • Competitive salary and comprehensive health benefits


  • Lead – Brand Marketing

    2 months ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PR Reporting to – Co-Founder, Chief Brand & Product Officer Company: JW BRANDS PVT LTD Brands: JOKER & WITCH ( www.jokerandwitch.com) | TEEJH ( www.teejh.com) Location – Bangalore, India ABOUT US JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and...

  • Lead - brand marketing & creatives

    3 days ago

    Bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PR Reporting to – Co-Founder, Chief Brand & Product Officer   Company: JW BRANDS PVT LTD Brands: JOKER & WITCH ( | TEEJH ( Location – Bangalore, India   ABOUT US JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles...

  • Lead – Brand Marketing

    3 days ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PRReporting to – Co-Founder, Chief Brand & Product OfficerCompany: JW BRANDS PVT LTDBrands: JOKER & WITCH ( | TEEJH ( – Bangalore, IndiaABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product designs are...

  • Lead – Brand Marketing

    5 days ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PRReporting to – Co-Founder, Chief Brand & Product OfficerCompany: JW BRANDS PVT LTDBrands: JOKER & WITCH ( | TEEJH ( – Bangalore, IndiaABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable prices. Our product...

  • Lead – Brand Marketing

    2 days ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PR Reporting to – Co-Founder, Chief Brand & Product Officer   Company: JW BRANDS PVT LTD Brands: JOKER & WITCH ( | TEEJH ( Location – Bangalore, India   ABOUT US JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable...

  • Lead – Brand Marketing

    2 months ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PRReporting to – Co-Founder, Chief Brand & Product Officer Company: JW BRANDS PVT LTDBrands: JOKER & WITCH (www.jokerandwitch.com) | TEEJH (www.teejh.com)Location – Bangalore, India ABOUT USJOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global...

  • Lead – Brand Marketing

    2 months ago

    bangalore, India JOKER & WITCH Full time

    Designation: Lead – Brand Marketing & PR Reporting to – Co-Founder, Chief Brand & Product Officer   Company: JW BRANDS PVT LTD Brands: JOKER & WITCH ( | TEEJH ( Location – Bangalore, India   ABOUT US JOKER AND WITCH is a New-Age Watch & Jewellery brand for men & women, offering minimal, unique and trend-setting global styles at affordable...

  • Manager, Brand Marketing

    1 month ago

    bangalore, India Elior India Full time

    Job Title: Manager, Marketing and CommunicationLocation: Bengaluru, KarnatakaCompany: Elior IndiaAbout Us: Elior India is a leading player in the corporate catering and hospitality sector, dedicated to delivering exceptional dining experiences and top-notch service. We are seeking a creative and detail-oriented Content Writer to join our team and help...

  • Senior manager, brand marketing

    3 weeks ago

    Bangalore, India Elior India Full time

    Job Title: Manager, Marketing and Communication Location: Bengaluru, Karnataka Company: Elior India About Us: Elior India is a leading player in the corporate catering and hospitality sector, dedicated to delivering exceptional dining experiences and top-notch service. We are seeking a creative and detail-oriented Content Writer to join our team and...

  • Manager, Brand Marketing

    1 month ago

    Bangalore City, India Elior India Full time

    Job Title: Manager, Marketing and CommunicationLocation: Bengaluru, KarnatakaCompany: Elior IndiaAbout Us: Elior India is a leading player in the corporate catering and hospitality sector, dedicated to delivering exceptional dining experiences and top-notch service. We are seeking a creative and detail-oriented Content Writer to join our team and help...

  • Senior Manager, Brand Marketing

    4 weeks ago

    bangalore, India Elior India Full time

    Job Title: Manager, Marketing and CommunicationLocation: Bengaluru, KarnatakaCompany: Elior IndiaAbout Us:Elior India is a leading player in the corporate catering and hospitality sector, dedicated to delivering exceptional dining experiences and top-notch service. We are seeking a creative and detail-oriented Content Writer to join our team and help...

  • Senior Manager, Brand Marketing

    4 weeks ago

    bangalore, India Elior India Full time

    Job Title: Manager, Marketing and Communication Location: Bengaluru, Karnataka Company: Elior India About Us: Elior India is a leading player in the corporate catering and hospitality sector, dedicated to delivering exceptional dining experiences and top-notch service. We are seeking a creative and detail-oriented Content Writer to join our team and help...

  • Senior Manager, Brand Marketing

    3 weeks ago

    bangalore, India Elior India Full time

    Job Title: Manager, Marketing and CommunicationLocation: Bengaluru, KarnatakaCompany: Elior IndiaAbout Us:Elior India is a leading player in the corporate catering and hospitality sector, dedicated to delivering exceptional dining experiences and top-notch service. We are seeking a creative and detail-oriented Content Writer to join our team and help...

  • Manager Brand Marketing

    4 weeks ago

    bangalore, India ConsultBae India Private limited Full time

    Role Overview:In this role you will be responsible for all brand marketing activities for Savaari India s cab business. We are looking for someone who is:Passionate about consumer insightsSkilled in crafting integrated marketing plans for Digital ATL and BTLCollaborative working with external agency partners and internal stakeholdersConsumerfirst oriented...

  • Manager Brand Marketing

    2 weeks ago

    bangalore, India ConsultBae India Private limited Full time

    Role Overview: In this role you will be responsible for all brand marketing activities for Savaari India s cab business. We are looking for someone who is:Passionate about consumer insights Skilled in crafting integrated marketing plans for Digital ATL and BTL Collaborative working with external agency partners and internal stakeholders Consumerfirst...

  • Marketing and branding manager

    3 weeks ago

    Bangalore, India Prestige Group Full time

    Key Responsibilities: Plan and implement comprehensive marketing campaigns to promote the mall and special events. Analyse market trends and consumer behaviour to identify new opportunities for growth. Manage the marketing budget to maximize ROI and meet financial objectives. Ensure brand consistency across all marketing materials, including...

  • Marketing and Branding Manager

    1 month ago

    bangalore, India Prestige Group Full time

    Key Responsibilities: Plan and implement comprehensive marketing campaigns to promote the mall and special events.Analyse market trends and consumer behaviour to identify new opportunities for growth.Manage the marketing budget to maximize ROI and meet financial objectives.Ensure brand consistency across all marketing materials, including digital platforms,...

  • Marketing and Branding Manager

    1 month ago

    bangalore, India Prestige Group Full time

    Key Responsibilities: Plan and implement comprehensive marketing campaigns to promote the mall and special events. Analyse market trends and consumer behaviour to identify new opportunities for growth. Manage the marketing budget to maximize ROI and meet financial objectives. Ensure brand consistency across all marketing materials, including digital...

  • Senior Associate Brand Partnerships

    2 months ago

    bangalore, India Eleve Media - An Influencer Marketing Platform Co. Full time

    We are looking for accomplished & experienced sales professionals with a proven track record in successful positioning & ensuring we leverage our influencer network to deliver our best-performing campaigns to clients based on their requirements. A strategic thinker who has a proven track record of scaling sales functions in terms of business development &...

  • Brand Partnerships/ Sales Specialist

    5 months ago

    bangalore, India Eleve Media - An Influencer Marketing Platform Co. Full time

    We are looking for accomplished & experienced sales professionals with a proven track record in successful positioning & ensuring we leverage our influencer network to deliver our best-performing campaigns to clients based on their requirements. A strategic thinker who has a proven track record of scaling sales functions in terms of business development &...