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Amazon PPC

2 months ago

ahmedabad, India T.S.OUTSOURCING INDIA OPC PVT LTD Full time

Position Overview

As an Amazon PPC (Pay-Per-Click) Specialist, you play a crucial role in managing and optimizing advertising campaigns on the Amazon platform. Your primary objective is to drive traffic, increase sales, and maximize return on investment (ROI) for products sold through Amazon. Below are the key responsibilities associated with this role:


1. Campaign Strategy Development

  - Develop comprehensive PPC advertising strategies tailored to specific products or product categories.

  - Collaborate with internal teams to align PPC strategies with overall business objectives and marketing goals.


2. Keyword Research and Optimization

  - Conduct thorough keyword research to identify high-volume, relevant keywords for targeting in PPC campaigns.

  - Continuously optimize keyword targeting to improve ad relevance, reach, and performance.


3. Ad Creation and Optimization

  - Create compelling ad copy and visuals that effectively showcase products and entice clicks.

  - Optimize ad creatives, including headlines, descriptions, and imagery, to improve click-through rates (CTR) and conversion rates.


4. Campaign Setup and Management

  - Set up and launch new PPC campaigns using Amazon Advertising platforms (Seller Central or Vendor Central).

  - Monitor campaign performance metrics such as impressions, clicks, conversions, and advertising cost of sales (ACoS).

  - Adjust campaign settings, bids, and budgets to optimize performance and achieve campaign objectives.


5. Bid Management and Budget Allocation

  - Manage keyword bids and bidding strategies to ensure cost-effective advertising spend.

  - Allocate budgets strategically across campaigns, ad groups, and keywords based on performance and priorities.


6. Data Analysis and Reporting

  - Analyze campaign data and performance metrics using Amazon Advertising reports and analytics tools.

  - Extract actionable insights from data to identify trends, opportunities, and areas for improvement.

  - Prepare regular reports and presentations to communicate campaign performance and recommendations to stakeholders.


7. Competitive Analysis and Market Research

  - Conduct competitive analysis to understand market dynamics, identify trends, and benchmark performance against competitors.

  - Stay informed about industry trends, changes in Amazon's advertising policies, and emerging best practices.


8. Experimentation and Optimization Testing

  - Plan and execute A/B tests and experimentation to optimize campaign variables such as ad copy, targeting, and bidding strategies.

  - Iterate on campaign strategies based on test results and data-driven insights.


9. Cross-Functional Collaboration

  - Collaborate closely with cross-functional teams, including marketing, sales, product management, and e-commerce teams, to align PPC initiatives with broader business initiatives.

  - Provide input and support for product launches, promotions, and seasonal campaigns.


10. Continuous Learning and Skill Development

  - Stay updated on the latest trends, tools, and best practices in PPC advertising and e-commerce.

  - Participate in training programs, workshops, and industry events to enhance skills and knowledge.


  • Overall, as an Amazon PPC Specialist, your role is to drive impactful results through strategic planning, meticulous execution, data-driven optimization, and collaboration across teams. By effectively managing PPC campaigns, you contribute to the growth and success of products on the Amazon platform.