Amazon PPC Specialist

2 months ago

Ahmedabad, India Pixenite private limited Full time
OverviewThe Amazon PPC Specialist plays a vital role in driving the success of our ecommerce business by managing optimising and analysing payperclick advertising campaigns on the Amazon platform. This position is crucial in ensuring maximum visibility and sales for our products and analysing and improving campaign performance.Key Responsibilities
  • Develop and execute Amazon PPC strategies to drive traffic improve visibility and optimize conversion rates
  • Conduct keyword research and manage bids to enhance campaign performance and increase ROI
  • Analyze campaign data perform A/B testing and provide insights and recommendations for continuous improvement
  • Create monitor and optimize product listings and advertising campaigns to align with marketing goals
  • Collaborate with the marketing and sales teams to ensure alignment of PPC strategies with overall objectives
  • Stay updated with industry trends and best practices to implement new techniques for better campaign performance
  • Manage advertising budgets and ensure costefficiency while maximizing results
  • Produce regular performance reports and communicate key metrics and findings to stakeholders
  • Identify and capitalize on new advertising opportunities
  • Monitor and ensure compliance with Amazons advertising policies and guidelines
Required Qualifications
  • Bachelors degree in Marketing Business or related field
  • Proven experience working as an Amazon PPC Specialist or in a similar role
  • Demonstrated success in managing and optimizing PPC campaigns on the Amazon platform
  • Proficiency in using PPC advertising tools and platforms
  • Strong analytical skills and the ability to interpret data to make informed decisions
  • Excellent understanding of ecommerce and digital marketing principles
  • Ability to prioritize and manage multiple projects simultaneously
  • Effective communication and interpersonal skills
  • Detailoriented with a focus on continuous improvement and optimization
  • Uptodate knowledge of Amazon advertising policies and best practices
  • Certifications in Google Ads or Amazon Advertising are a plus
  • Selfmotivated with a proactive approach to problemsolving
  • Ability to thrive in a fastpaced dynamic environment
  • Proficient in Microsoft Excel and data analysis tools
  • Strong organizational and time management skills

campaign management,amazon,advertising,ppc,campaigns,e-commerce

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