Amazon PPC Specialist

3 weeks ago


Ahmedabad, Gujarat, India Pixenite private limited Full time
Job Title: Amazon PPC Specialist

Pixenite private limited is seeking a highly skilled Amazon PPC Specialist to join our team. As an Amazon PPC Specialist, you will play a vital role in driving the success of our ecommerce business by managing, optimizing, and analyzing pay-per-click advertising campaigns on the Amazon platform.

Key Responsibilities:
  • Develop and execute Amazon PPC strategies to drive traffic, improve visibility, and optimize conversion rates.
  • Conduct keyword research and manage bids to enhance campaign performance and increase ROI.
  • Analyze campaign data, perform A/B testing, and provide insights and recommendations for continuous improvement.
  • Create, monitor, and optimize product listings and advertising campaigns to align with marketing goals.
  • Collaborate with the marketing and sales teams to ensure alignment of PPC strategies with overall objectives.
  • Stay updated with industry trends and best practices to implement new techniques for better campaign performance.
  • Manage advertising budgets and ensure cost-efficiency while maximizing results.
  • Produce regular performance reports and communicate key metrics and findings to stakeholders.
  • Identify and capitalize on new advertising opportunities.
  • Monitor and ensure compliance with Amazon's advertising policies and guidelines.
Required Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience working as an Amazon PPC Specialist or in a similar role.
  • Demonstrated success in managing and optimizing PPC campaigns on the Amazon platform.
  • Proficiency in using PPC advertising tools and platforms.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent understanding of ecommerce and digital marketing principles.
  • Ability to prioritize and manage multiple projects simultaneously.
  • Effective communication and interpersonal skills.
  • Detail-oriented with a focus on continuous improvement and optimization.
  • Up-to-date knowledge of Amazon advertising policies and best practices.
  • Certifications in Google Ads or Amazon Advertising are a plus.
  • Self-motivated with a proactive approach to problem-solving.
  • Ability to thrive in a fast-paced dynamic environment.
  • Proficient in Microsoft Excel and data analysis tools.
  • Strong organizational and time management skills.

Campaign management, Amazon, advertising, PPC, campaigns, ecommerce


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