Amazon PPC Specialist
3 weeks ago
Pixenite private limited is seeking a highly skilled Amazon PPC Specialist to join our team. As an Amazon PPC Specialist, you will play a vital role in driving the success of our ecommerce business by managing, optimizing, and analyzing pay-per-click advertising campaigns on the Amazon platform.
Key Responsibilities:- Develop and execute Amazon PPC strategies to drive traffic, improve visibility, and optimize conversion rates.
- Conduct keyword research and manage bids to enhance campaign performance and increase ROI.
- Analyze campaign data, perform A/B testing, and provide insights and recommendations for continuous improvement.
- Create, monitor, and optimize product listings and advertising campaigns to align with marketing goals.
- Collaborate with the marketing and sales teams to ensure alignment of PPC strategies with overall objectives.
- Stay updated with industry trends and best practices to implement new techniques for better campaign performance.
- Manage advertising budgets and ensure cost-efficiency while maximizing results.
- Produce regular performance reports and communicate key metrics and findings to stakeholders.
- Identify and capitalize on new advertising opportunities.
- Monitor and ensure compliance with Amazon's advertising policies and guidelines.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience working as an Amazon PPC Specialist or in a similar role.
- Demonstrated success in managing and optimizing PPC campaigns on the Amazon platform.
- Proficiency in using PPC advertising tools and platforms.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent understanding of ecommerce and digital marketing principles.
- Ability to prioritize and manage multiple projects simultaneously.
- Effective communication and interpersonal skills.
- Detail-oriented with a focus on continuous improvement and optimization.
- Up-to-date knowledge of Amazon advertising policies and best practices.
- Certifications in Google Ads or Amazon Advertising are a plus.
- Self-motivated with a proactive approach to problem-solving.
- Ability to thrive in a fast-paced dynamic environment.
- Proficient in Microsoft Excel and data analysis tools.
- Strong organizational and time management skills.
Campaign management, Amazon, advertising, PPC, campaigns, ecommerce
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