Performance Marketing Specialist

Job Title: Performance Marketing Specialist (Meta Ads) About BabyBillion BabyBillion isn’t just India’s No.1 YouTube channel for kids—we’re a creative powerhouse on a mission. With over 4 billion monthly views , our content already brings joy and learning to a massive global audience. Now, we’re aiming for 10 billion monthly views by December 2025 to become the world’s undisputed leader in children's digital content. We create videos that do more than entertain; they nurture creativity, learning, and good values in the next generation. This is your chance to join a fast-growing, ambitious team and make a real difference in young lives. The Opportunity: Command Our Growth Strategy We are looking for an elite Performance Marketing Specialist to take the helm of our Meta advertising strategy and command a monthly budget of ~₹2 Crore . This isn't just about running campaigns; it's about owning a critical revenue driver for our business. You will have the resources, the budget, and the creative support to make a massive, measurable impact from day one. If you are a data-obsessed marketer who thrives on scaling campaigns and delivering tangible results, this role is for you. Your Impact: Own & Scale: You will own the entire lifecycle of our Meta (Facebook/Instagram) ad campaigns, from strategic planning and execution to massive scaling. Drive Key Metrics: You will be obsessed with performance, relentlessly optimizing for core business metrics like ROI, CPL, CAC, and overall revenue growth. Command a Major Budget: You will strategically manage a monthly ad spend of ~₹2 Crore , making data-driven decisions that directly fuel our company's success. Accelerate Learning: You will work in a tight-knit loop with our creative and analytics teams, driving a high-velocity testing environment to consistently uncover new opportunities and crush performance targets. Be the Expert: You will track, analyze, and report on campaign performance in detail, becoming the go-to expert for paid social acquisition in the company. What We’re Looking For (The Essentials): Proven Scale Experience: You have a proven track record of managing and scaling Meta campaigns with multi-crore monthly budgets. An 8-figure spend is your playground. Deep Technical Expertise: You have a strong, hands-on grasp of Meta's ad policies, advanced attribution models, and conversion tracking (Pixel/CAPI). Analytical Horsepower: You are highly skilled with Ads Manager and proficient with analytics tools like Google Analytics, Mixpanel, or similar platforms. Autonomous & Driven: You have the ability to work independently, manage your own deadlines, and deliver exceptional results under pressure. Experience: A minimum of 3+ years of hands-on performance marketing experience is required. Why You’ll Love Working Here: Unparalleled Impact: Your work will directly influence our company’s growth trajectory. You won't be a cog in the machine; you'll be in the driver's seat. Massive Resources: With a significant budget, you'll have the freedom and resources to test, learn, and scale your best ideas without limitation. A Data-Driven Culture: We speak your language. You'll be surrounded by a team that respects data, values experimentation, and is focused on results. Flexibility & Trust: We offer the flexibility to work from our Bengaluru office or from home. We hire great people and trust them to do their best work, wherever they are. Job Type: Full-time (This role is not open to agencies or part-time applicants) Location: Bengaluru (Flexible - Office & WFH options available) Budget Responsibility: ~₹2 Crore per month