Zupee | Performance Marketing Associate

4 days ago

gurugram, India Zupee Full time

Responsibilities:

• Conceptualizing and executing of CPM/CPC/CPI/ROAS campaigns

• Campaign execution and optimization across Google Search, YouTube, UAC, ASA, GDN, DSP and

Facebook Ads

• Extensively reporting, analysing and optimizing performance campaigns for target KPI

• Media Buying via Direct partnership with Affiliate & Publisher

• Deep understanding of mobile marketing, attribution tools Like Adjust/Appsflyer/Branch

• Should have some understanding of analytics tools like GA, Tableau, PowerBI, Adobe


Qualifications:

• Degree in B.Tech / BBA/ MBA

• 1+ Years of experience in relevant field

• Google AdWords, Facebook, DV360

• Hands on Experience of working with leading DSP Platforms

• Affiliate and Direct publishers

• Mobile and web attribution

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