Category Demand Management Lead

2 weeks ago


kurnool, India beBeePricing Full time

Sell-Side ManagerTalent500 is hiring for a top client. The Category Demand Management (CDM) Specialist oversees category-level growth, pricing, and conversion by strategically managing demand-side levers. Key Responsibilities:Collaborate with Buy Side Managers to drive category performance across Revenue, NMPO, conversion, and stock health.Create category-level GTM plans aligning with business priorities, seasonality, and consumer insights. Develop and execute pricing strategies that optimize competitiveness and margin performance.Partner with the central pricing team to test dynamic pricing and run experiments. Enhance conversion rate improvement across assigned categories through funnel analysis and growth experimentation.Work with Product and Merchandising to optimize search-to-Add-to-Basket (ATB) and enhance in-app discoverability. Track daily/weekly category metrics (Revenue, NMPO%, Conversion, Sell-through, Stock aging).Conduct deep-dive analyses to identify trends, gaps, and opportunities across SKUs, price bands, and traffic cohorts.Present business reviews highlighting actionable insights to leadership.


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