BHIVE Workspace | Market Research Analyst

3 weeks ago

bangalore, India BHIVE Workspace Full time

Job Description: Market Research Specialist

Location: Bengaluru, India

Department: Marketing & Strategy Team

Reporting To: VP – Strategy & Marketing


Job Overview: The Market Research Specialist at BHIVE Workspace will lead eCorts to gather, analyze, and interpret market intelligence, enabling the company to remain ahead of trends and competitors. This role demands expertise in competition benchmarking, customer insights, and strategic recommendations to drive BHIVE’s Real Estate (RE) content platform, bolster brand equity, and support high-impact marketing initiatives. The ideal candidate will possess a strategic outlook, strong analytical capabilities, and the ability to turn research into actionable strategies that propel BHIVE’s growth.


Key Responsibilities:


Competition Benchmarking and Industry Analysis

• Conduct comprehensive competitive benchmarking to understand market positioning, pricing, and oCerings of key competitors in coworking and managed oCice spaces.

• Analyze industry trends, regulatory changes, and economic factors impacting the real estate and coworking sectors.

• Develop reports that compare BHIVE’s strengths and weaknesses relative to competitors, identifying opportunities for diCerentiation and growth.


Real Estate Content Strategy

• Research consumer needs and preferences in the real estate and coworking markets to identify opportunities for BHIVE’s RE content platform.

• Evaluate performance metrics of content initiatives and recommend improvements for user engagement and content value.

• Support the marketing team in creating data-backed content campaigns that resonate with BHIVE’s target audiences.


Brand Strategy and Positioning

• Monitor and evaluate BHIVE’s brand performance across channels to ensure it aligns with market trends and customer perceptions.

• Conduct brand health studies and suggest strategies for enhancing brand visibility, loyalty, and trust.

• Collaborate with the creative and sales teams to refine the messaging and positioning of BHIVE’s products and services.


Customer Insights and Persona Development

• Develop detailed customer personas by analyzing data from surveys, focus groups, and behavioral studies.

• Identify key drivers of customer satisfaction and loyalty to improve product and service oCerings.

• Utilize insights to shape marketing campaigns and enhance the customer journey.


Personal Branding for Leadership

• Research industry trends, forums, and media channels to identify opportunities for Shesh Rao Paplikar’s personal branding.

• Develop strategies to position Shesh as a thought leader, leveraging platforms like social media, webinars, and panel discussions.

• Work with PR teams to design campaigns that highlight Shesh’s vision, expertise, and contributions to the industry.


Data-Driven Decision Making

• Leverage data analytics tools to extract actionable insights from multiple sources, including market trends, internal metrics, and customer feedback.

• Provide regular and ad-hoc reports on market dynamics, competition, and business performance.

• Present findings to senior leadership in a clear and actionable format, enabling strategic decision-making.


Stakeholder Collaboration and Influence

• Act as the go-to expert for market intelligence, ensuring research insights are integrated into product, marketing, and business strategies.

• Partner with cross-functional teams, including sales, marketing, and product development, to align goals with market opportunities.

• Provide input on strategic initiatives, including pricing, expansion, and new product development.


Qualifications and Requirements:

1. Education:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, Statistics, or a related field.


2. Experience:

• 5–6 years of experience in market research, competitive intelligence, or brand strategy roles.

• Strong preference for candidates with exposure to the real estate or coworking sectors.


3. Technical Skills:

• Proficiency in market research tools such as SEMrush, or similar platforms.

• Advanced analytical and data visualization skills (Excel, Tableau, Power BI, etc.).

• Expertise in competitive benchmarking, customer segmentation, and pricing strategy.


4. Soft Skills:

• Exceptional communication and storytelling skills to translate complex research into actionable insights.

• Strong stakeholder management and collaboration skills across diverse teams.

• Ability to manage multiple projects and deadlines in a fast-paced environment.


Key Competencies:

• Thinking and Analytical Mindset • Deep Understanding of Competitive Dynamics

• Creativity in Problem-Solving and Innovation

• Customer-Centric Approach • Results-Oriented with Attention to Detail.


About the Company: The BHIVE Group stands at the forefront of revolutionizing enterprise-grade managed offices & coworking spaces for enterprises, democratizing investments in Bengaluru. With BHIVE Workspace’s extensive network in prime locations of Bengaluru and Mumbai along with BHIVE Properties’ expertise in investment, the group redefines commercial real estate and financial services. BHIVE Workspace offers a collaborative ecosystem with over 27+ properties, 46,000 seats and spread across 1.8 million sq. ft, catering to corporates, MNCs, entrepreneurs, and businesses of all sizes. To know more about the BHIVE GROUP, visit – www.bhive.group


BHIVE’s Mission: The BHIVE Group’s mission is to be amongst the most loved and admired real estate companies of India by 2033


BHIVE’s Vision: BHIVE Group envisions helping people live a better quality of life. Anything that we do will have people and quality of life in mind.

Why Choose BHIVE:


Benefits: At BHIVE, we are committed to providing more than just a paycheck—we strive to create a supportive and rewarding work environment where employees feel valued, empowered, and motivated to excel. Our comprehensive benefits package, competitive compensation, financial security, and professional development opportunities, reflects this commitment and underscores our dedication to the well-being and success of our team members.


Equal Opportunity Employer: BHIVE proudly stands as an Equal Opportunity Employer – By Choice. We firmly believe that we are most effective in helping our associates, customers, and the communities we serve, lead better lives when we genuinely understand them. This involves recognizing, respecting, and valuing diversity in terms of unique styles, experiences, identities, ideas, and opinions while fostering inclusivity for all individuals.


Growth: BHIVE invests in employee development, providing opportunities for professional advancement.


Impactful Work: Joining BHIVE means contributing to a real impact on the startup ecosystem in India.


Employee Referral Policy:

Category: Referral Category

If you refer to a candidate, you stand to win exciting prizes. For more details refer to www.bhiveworkspace.com/employee-referral/

If you are someone who wants to join BHIVE to collaborate, Cowin and Cowork and would like to be part of this dynamic w




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