Digital Marketing Specialist

2 weeks ago

mangalore, India beBeeAdvertising Full time

We are seeking a result-driven Advertising professional who can take ownership of our paid advertising campaigns across multiple platforms. This role is a blend of strategy and execution—ideal for someone who is hands-on with Pay-Per-Click (PPC) campaigns and also capable of driving performance through strategic planning.Key Responsibilities:Plan, create, and optimize campaigns across Google Ads, Meta Ads, and other digital marketing platforms.Conduct keyword research, competitor analysis, and audience targeting to maximize return on investment (ROI).Write and optimize ad copies while managing ad groups, campaigns, and budgets effectively.Monitor campaign performance (click-through rate, cost-per-click, conversions, return on ad spend) and optimize continuously.Execute A/B testing for ads, landing pages, and targeting strategies to improve conversion rates.Collaborate with cross-functional teams to ensure aligned ad performance and achieve business objectives.Generate weekly and monthly reports with actionable insights to inform future marketing strategies.Requirements:5+ years of proven experience in PPC/paid advertising with a strong track record of success.Hands-on expertise with Google Ads, Facebook Ads Manager, and other digital marketing tools.Familiarity with Google Analytics, Tag Manager, and conversion tracking tools.Data-driven mindset with strong analytical and reporting skills to drive informed decision-making.Strong communication background with clients and stakeholders worldwide.Benefits:This role offers a unique opportunity to work with a talented team of professionals who share a passion for innovation and excellence. As an Advertising Manager, you will have the chance to develop your skills, expand your knowledge, and grow your career in a dynamic and supportive environment.Others:We value diversity, equity, and inclusion in the workplace and strive to create a culture that is welcoming and inclusive for all employees. If you are a motivated and results-driven individual who is passionate about advertising and digital marketing, we encourage you to apply for this exciting opportunity.

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