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7 days ago

mangalore, India beBeeDigital Full time

Job OverviewThe Head of Paid Media will provide strategic direction and leadership to the paid media function across our client portfolio.This senior role is responsible for defining effective approaches, ensuring operational consistency, and maintaining high-performance standards across digital channels.The Head of Paid Media will act as the primary authority for paid media planning and execution, guiding internal teams toward delivering results that support broader business objectives.Establish a comprehensive paid media strategy outlining channel roles, investment principles, and performance expectations.Lead the planning and oversight of paid search, paid social, programmatic, video, and emerging media platforms.Develop frameworks for optimization, measurement, and continuous improvement across campaigns.Review performance outputs, identify areas for improvement, and guide teams toward strategic adjustments.Evaluate the alignment of paid media activities with brand goals and ensure integration with creative, analytics, and planning departments.Maintain open communication with clients and internal stakeholders, providing clear rationale behind recommendations.Provide leadership, coaching, and support to paid media specialists and cross-functional teams.Key ResponsibilitiesThe ideal candidate will possess:Strong leadership skills with experience in managing teams.Excellent analytical and problem-solving abilities.Ability to communicate complex ideas effectively.Strategic thinking and planning skills.Experience with digital marketing channels and technologies.We offer a dynamic work environment, opportunities for professional growth, and a competitive compensation package. If you are a motivated individual with a passion for digital marketing, please submit your application.

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