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Senior Manager

2 months ago

pune, India Maestro Realtek Full time

Responsibilities And Role:-

Devise B2C (business to consumer) integrated marketing campaigns with the aim of acquiring and retaining customers.
Set and run successful marketing campaigns with B2C focused to generate quality leads.
Understand and measure campaign performance in order to polish.
Manage the procedure, implementation, tracking and measuring of marketing campaigns.
Bridge communication between internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
Work within a budget and accumulate data overtime to analyze trends.
Generate reports on campaign performance, results and spends.
Write, edit and proofread copy for promotional materials within marketing campaigns.
Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.
Deliver regular reports on social reach, web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Ensure accuracy of marketing materials and provide formal sign off if necessary.
Administer the website(s).

Key Skills

Management skills: As a campaign manager you will formulate marketing strategy along with the leaders and execute successful campaigns.
Communication skills: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. You are also required to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organization, of the wisdom of proposed campaigns.
Project management skills: As a campaign manager you will have to work with a specified budget, meet deadlines and ensure ROI on marketing campaigns.
Numerical skills: An additional factor favored, as a campaign manager you need to be good with numbers. You will need to acquire data and use it to target selected groups, as well as analyze the success or otherwise of campaigns.

Skills and Qualifications Required:-

Bachelor’s degree in communication, digital marketing or related fields
2-7 years of related job experience
Strong problem-solving skills
Exceptional communication and project management skills
In-depth knowledge of running B2C campaigns preferably in Real Estate
In-depth knowledge of setting ads on Google, Facebook and Instagram
Thorough proficiency with Excel/Sheets to manage reports
A good understanding of current marketing trends