Senior Digital Marketing Specialist

6 days ago

erode, India beBeeDigital Full time

Senior Paid Ads ProfessionalJob Overview:We are seeking a highly skilled Senior Paid Ads Professional to spearhead our paid marketing efforts and elevate our digital advertising strategy.The ideal candidate will excel at running and scaling Facebook and Instagram campaigns, thrive in collaboration with content, copy, and design teams, and possess the ability to drive growth through data analysis.This role is open to candidates with 4 to 8 years of experience. The scope will adapt based on your expertise and leadership capabilities.Key Responsibilities:Collaborate with cross-functional marketing teams across paid ads, content, copy, and design to launch and optimize campaigns on Facebook and Instagram.Develop campaign strategies, manage budgets effectively, and maximize ROI.Analyze performance metrics such as CTR, CPC, CPM, ROAS, and CPA, and make data-driven decisions.Conduct structured A/B tests on creatives, copy, audiences, and landing pages.Stay current with platform updates, new ad formats, and targeting features.

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