Public Relations Executive

2 weeks ago

uttar pradesh, India Oswaal Books Full time

Location: Noida Sec-142 Work Setup: On-site Key Responsibilities: • Press Relations & Media Outreach o Draft, edit, and disseminate press releases, media statements, and authored articles. o Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms. o Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements. • Digital Brand Integrations o Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.). o Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements. • Production House & Agency Collaboration o Build and maintain strong networks with key production houses, digital content studios, and creative agencies. o Pitch brand partnership ideas that can be embedded within entertainment or educational content. • Content Creation & Editorial o Write compelling authored articles, speeches, op-eds, and talking points for leadership. o Manage and edit communication materials to maintain a consistent brand voice. • Celebrity Management o Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns. o Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives. • Strategic PR Planning & Execution o Design and execute proactive PR strategies aligned with business goals. o Track media trends, monitor brand reputation, and provide timely PR solutions during crises. • Event & Campaign PR o Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning. o Secure pre-event and post-event coverage across relevant media channels. Key Requirements: • 1-3 years of proven experience in PR, Candidate from PR agency will get an advantage. • Strong network with journalists, editors, influencers, and media professionals. • Hands-on experience in digital PR and influencer marketing. • Excellent written and spoken communication skills. • Ability to independently draft press materials, authored articles, and campaign content. • Familiarity with production houses and integration formats for YouTube, OTT, and social media. • Experience in celebrity coordination and talent management is a strong plus. • Highly organized, proactive, and detail-oriented. Preferred Qualifications: • Bachelor's or Master's in Mass Communication, Journalism, PR, Marketing, or a related field. • PR agency background or prior experience managing PR for consumer-facing brands is advantageous. • A strong portfolio of media coverage and past PR campaigns. Please note that this role requires a 6-day working schedule

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