Global Games Show | Marketing Manager | pune
3 days ago
About VAP Group:-
We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global Games Show is a launch event under the VAP Group umbrella.
We are seeking an experienced and results-driven Marketing Manager to join our team and take charge of promoting our Global Games Show. The ideal candidate will have a strong background in marketing, event promotion, and a deep understanding of the blockchain and cryptocurrency industry. The Marketing Manager will play a key role in creating and implementing strategic marketing plans to drive attendance, engagement, and overall success for our events.
Responsibilities:-
Develop and Implement Marketing Strategies:
- Create comprehensive marketing strategies for each blockchain event, aligning with overall company goals.
- Identify target audiences and tailor marketing messages to effectively reach and engage them.
- Utilise both online and offline channels to promote events, including social media, email marketing, content marketing, partnerships, and traditional media.
Content Creation and Management:
- Develop compelling content for event promotion, including blog posts, social media updates, email campaigns, and promotional materials.
- Collaborate with the content team to ensure consistency in messaging and brand representation across all platforms.
Digital Marketing:
- Execute digital marketing campaigns to drive online registrations and participation.
- Utilise SEO strategies, paid advertising, and social media platforms to maximise event visibility and reach.
Partnerships and Sponsorships:
- Identify and establish partnerships with relevant industry players, influencers, and organisations.
- Negotiate and manage sponsorships to enhance event visibility and generate additional revenue.
Attendee Engagement:
- Develop and implement strategies to enhance attendee engagement before, during, and after events.
- Monitor and respond to feedback and inquiries to ensure a positive participant experience.
Analytics and Reporting:
- Utilise analytics tools to track and measure the success of marketing campaigns.
- Prepare regular reports on key performance indicators (KPIs) and provide insights for continuous improvement.
Requirements:-
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in marketing, with a focus on event promotion.
- Strong understanding of blockchain technology and the cryptocurrency industry.
- Excellent written and verbal communication skills.
- Demonstrated ability to create and execute successful marketing strategies.
- Familiarity with digital marketing tools and analytics platforms.
- Creative thinking and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Previous experience in the blockchain or technology industry is a plus.
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