Braze Strategic Engagement Expert

2 weeks ago

moradabad, India beBeeExpert Full time

Braze Experts sought to lead strategic planning and optimization of customer engagement programs.Job Description:We are seeking a skilled professional to take charge of customer engagement strategies using Braze. This role requires expertise in developing lifecycle and trigger-based campaigns across multiple channels, ensuring seamless data flow through Braze integrations.The ideal candidate will have in-depth knowledge of Braze capabilities, including Canvas, Webhooks, Liquid scripting, and data mapping. They should be able to analyze business goals and translate them into actionable campaigns.In addition, the candidate should possess strong analytical and problem-solving skills, experience working with CDPs, CRMs, and data warehouses, as well as stakeholder management skills.Key Responsibilities:Provide strategic consultation on Braze capabilities and customer engagement strategies.Design and implement lifecycle and trigger-based campaigns across multiple channels.Coordinate with clients to ensure Braze usage aligns with business objectives.Conduct platform audits and recommend improvements for campaign performance and scalability.Configure Braze integrations for seamless data flow.Train and support internal teams on Braze best practices.Define KPIs and measurement frameworks for campaign success.Required Skills:The successful candidate will have the following skills:In-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping.Strong analytical and problem-solving skills.Ability to translate business goals into actionable campaigns.Experience working with CDPs, CRMs, and data warehouses.Benefits:This role offers a competitive salary and benefits package, as well as opportunities for professional growth and development.

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