Business Development Manager- North East

5 days ago

delhi, India Bata India Limited Full time
Primary Responsibilities:
Sales Management & ForecastingEnsure Annual, Quarterly and Monthly goals are achieved at overall value, category and brand level.Ensure that along with Primary, secondary sales are met.Understanding of category & to build sales forecast basis that understanding.Provide timely information on brands to the RM for the forecasting of the products for Cuts and Sizes
GTM ManagementGo To Market – Coverage, Distribution & Display Matrix.Go-to-market- Review and create required Go-to-Market to build distribution in the area to ensure numeric and weighted distributionReport competition activities pertaining to assortment, margins, schemes, shopper and consumer activations and promotionEnsure best in class in store activation for the promotion as per integrated marketing communication to deliver the promotion objectives.
Distributor ManagementEngage with Channel partners to ensure short and long term objective alignment on the objectives along with the key responsibilities of these partners e.g servicing to MBOs, ROI discussions, DBSR deploymentsIdentify and activate new channel partners to increase sales in the areaScreening of customer claims and ensure their settlementReview Terms of Trade between Distributors and the Trade to ensure high service levels and win-win arrangements to conduct smooth businessEnsure collection against invoiced material as per the predefined terms
Systems & Process ManagementEnsure system hygiene is maintained by implementing settlement procedures, issue resolutions, adherence to weekly and monthly activities and escalation matrix
Team ManagementFSR ManagementEnsure team development through class room and on-the-job training to bridge functional competencies gapEnsure each individual performs on the pre-defined KPIs by aligning them, reviewing them on periodic basisEnsure all back norms and guidelines are followed in the assigned area to bring in team efficienciesEnsure Execution and compliance with Sale Force Automation tools
People ManagementHiring of appropriate staffTraining of people on Product, Competitive products, Consumer and OperationsMotivation and retention of staffMaintain team attrition for SOs, SEs and FSRs
Additional requirementMust know local language of NE Area.Preferably from Footwear IndustryWorking Experience in NE AreaArea to handle- All North East States

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