Marketing Manager

2 days ago

uttar pradesh, India SkillSauce Full time
Job Description – Marketing Manager (SaaS)


Experience: 5+ years

Employment Type: Full-time

Location: Noida - Delhi NCR


About Us


SkillSauce  is  a  platform  that  empowers  companies  to  find  the  right  talent  efficiently.  Hiring  the  right candidate  is  a  challenge—manual  assessments  are  time-consuming,  subjective,  and  often  unreliable. Our  AI-powered  candidate  assessment  platform  solves  this  by  providing  automated,  accurate,  and scalable evaluation solutions. We’re looking for a Marketing Manager with proven experience in SaaS-based organizations to lead our marketing efforts, build brand visibility, and drive revenue growth through innovative campaigns and strategies.

Key Responsibilities


Marketing Strategy & Execution

  • Develop and implement data-driven marketing strategies to drive brand awareness, lead generation, and customer retention
  • Build and execute integrated marketing campaigns across digital, content, SEO, social, and paid channels.
  • Collaborate with leadership to align marketing initiatives with overall business goals.


Content & Digital Marketing

  • Oversee content creation (blogs, case studies, whitepapers, videos, landing pages) to position the brand as a thought leader.
  • Manage SEO, SEM, and social media campaigns to optimize organic and paid reach.
  • Create targeted campaigns to support product launches and demand generation.


SaaS Growth & Demand Generation

  • Drive qualified pipeline growth through inbound and outbound marketing strategies.
  • Partner with sales teams to optimize lead nurturing and conversion processes.
  • Implement and manage ABM (Account-Based Marketing) campaigns for enterprise clients.


Team & Vendor Management

  • Lead and mentor a small team of marketers, freelancers, and agencies.
  • Ensure consistent brand messaging across all touchpoints.


Analytics & Performance Tracking

  • Define and monitor KPIs such as CAC, MQLs, SQLs, pipeline contribution, and campaign ROI.
  • Use analytics tools (Google Analytics, HubSpot, Marketo, etc.) to track, measure, and optimize campaign performance.
  • Report progress and insights to leadership on a regular basis.


Requirements
  • 5+ years of marketing experience with at least 3 years in SaaS-based organizations.
  • Strong background in B2B SaaS marketing, demand generation, and growth marketing.
  • Hands-on experience in SEO, digital marketing, content marketing, and campaign management.
  • Proficiency with marketing automation tools (HubSpot, Marketo, Salesforce, or similar).
  • Solid understanding of SaaS metrics (CAC, LTV, ARR, MRR, churn, pipeline velocity).
  • Excellent communication, storytelling, and leadership skills.
  • Ability to manage multiple projects and stakeholders in a fast-paced environment.


Preferred Qualifications
  • Experience in scaling SaaS marketing functions in high-growth startups.
  • Knowledge of product-led growth (PLG) strategies.
  • Prior experience in ABM and enterprise SaaS campaigns.


What We Offer
  • Competitive salary with performance-based incentives.
  • Opportunity to lead marketing strategy in a high-growth SaaS environment.
  • Collaborative, innovative, and growth-focused work culture.
  • Exposure to cutting-edge SaaS marketing strategies and tools.


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