Assistant Marketing Manager
3 days ago
Strategic Marketing & Planning**
* Develop annual and quarterly marketing plans aligned with business goals.
* Define brand positioning, messaging, and growth strategy.
* Research competitors, market trends, and customer behavior.
Digital Marketing**
* Plan and manage paid campaigns (Google Ads, Meta Ads, Instagram, etc.).
* Oversee SEO, SEM, email marketing, influencer marketing, and affiliate channels.
* Manage website traffic, conversions, and e-commerce growth.
Brand Development**
* Strengthen Fabiyos brand identity across online and offline platforms.
* Develop creative campaigns for festivals, seasonal launches, and promotions.
* Collaborate with designers and content creators for lookbooks, catalogs, and social media creatives
Content & Social Media Management**
* Build and execute social media strategy across Instagram, Facebook, YouTube, and Pinterest.
* Develop engaging content (photo shoots, reels, styling tips, blog posts).
* Manage influencer collaborations and brand partnerships.
Retail & Marketplace Marketing**
* Drive marketing strategies for marketplaces (Amazon, Flipkart, Myntra, Ajio, etc.).
* Coordinate retail promotions, in-store branding, and events.
* Create BTL (below the line) activities like exhibitions, stalls, and pop-ups.
Team & Budget Management**
* Lead the marketing team, guide designers, digital marketers, and interns.
* Manage marketing budgets and measure ROI on campaigns.
* Track KPIs: website traffic, engagement, conversion rate, sales impact.
Job Type: Full-time
Pay: ₹15, ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Provident Fund
Work Location: In person
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