
Sports Marketing Manager
2 days ago
Job Title: Sports Marketing & Business Development Manager
Location: Noida
Experience: 7+
Job Overview:
We are seeking a dynamic and results-driven Sports Marketing & Business Development professional working with Sports franchises, have managed players/athletes, activations, tournaments etc. to drive marketing initiatives, manage sports events, and engage with athletes and franchises. The ideal candidate will have hands-on experience in tournaments, franchise management, athlete engagement, and sports-related brand promotions.
Key Responsibilities:
- Plan, execute, and manage sports tournaments, leagues, and franchise events.
- Develop strategic relationships with athletes, coaches, academies, and corporate partners.
- Manage athlete endorsements, sponsorship activations, and engagement campaigns.
- Lead B2B and B2C sales initiatives for sports programs, merchandise, or services.
- Oversee event logistics, budgeting, marketing collateral creation, and promotion strategies.
- Coordinate with internal teams and external agencies for seamless event execution.
- Analyze event and campaign performance metrics to optimize engagement and ROI.
- Ensure compliance with all regulatory and contractual obligations for tournaments and sponsorships.
Key Skills & Competencies:
- Sports Marketing & Event Management
- Athlete & Franchise Engagement
- Sponsorship & Brand Activation
- B2B/B2C Sales in Sports Sector
- Budgeting, Planning, and Execution
- Strong Communication & Negotiation Skills
- CRM and Data Analysis for performance tracking
Qualifications:
- Bachelor’s/Master’s degree in Marketing, Business, Sports Management, or related field.
- 7+ years of experience in sports marketing, event management, or related domains.
- Proven track record in managing sports tournaments, athlete engagements, and franchise partnerships.
Preferred:
- Experience in managing high-profile sporting events or leagues.
- Hands-on experience in digital marketing, social media campaigns, and influencer management in sports.
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