Performance Marketing Specialist – Full Time
6 days ago
Location: Remote | Full-time💰 Salary: ₹50,000 – ₹55,000 (in-hand)🕓 Experience Required: 4–5 years🏢 Company: Ads by Musaib – Performance Marketing AgencyAbout UsAt Ads by Musaib, we help eCommerce brands scale profitably by achieving consistent 3x+ ROAS through data-driven Meta and Google Ad strategies. We work with fast-growing D2C brands and help them turn ad spends into scalable, profitable revenue.We’re looking for a Performance Marketing Specialist who understands eCommerce inside out — from acquisition cost to customer lifetime value — and knows how to use paid media to drive profitable growth.Role OverviewAs a Performance Marketer, you will manage, optimize, and scale paid ad campaigns across Meta (Facebook & Instagram) and Google Ads for multiple eCommerce brands. You’ll work directly with the strategy and creative teams to ensure every campaign delivers ROI-focused performance and business growth.Key ResponsibilitiesPlan, launch, and scale Meta and Google Ad campaigns for eCommerce clients.Strategize full-funnel ad structures — from prospecting to remarketing.Analyze campaign performance and optimize for profitable ROAS and lower CAC.Conduct A/B testing on creatives, ad copies, and audience segments.Track and report key metrics such as CTR, CPA, ROAS, and LTV.Coordinate with design and copy teams to ensure ad creatives align with strategy.Research new audiences, trends, and ad opportunities to stay ahead of competition.Manage ad budgets efficiently while maximizing revenue output.Leverage tools like Meta Ads Manager, Google Ads, GA4, and other analytics dashboards.RequirementsMinimum 3–4 years of experience in performance marketing for eCommerce brands or D2C agencies.Proven record of achieving 5x+ ROAS and reducing acquisition costs.Strong understanding of full-funnel eCommerce marketing and conversion optimization.Proficiency in Meta Ads Manager, Google Ads, and Google Analytics (GA4).Experience with Shopify, pixel setup, and event tracking.Analytical mindset with a data-first approach to decision-making.Ability to handle multiple brands and optimize across verticals.PerksWork with high-performing D2C brands across multiple categories.Data-driven and result-oriented culture.Opportunity to lead strategy and scaling for top-performing campaigns.Work directly with the founder & marketing experts.
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