Performance Marketing Specialist
3 weeks ago
About Technosport Technosport is one of India's fastest-growing activewear and athleisure brands. With multiple stores launches and many more on the way, a fast-growing website, and strong marketplace presence, we are expanding aggressively. Performance marketing is the rocket fuel behind this omnichannel growth - ensuring that Technosport reaches consumers everywhere they shop, scroll, and spend time online. About the Role We're seeking a Performance Marketing Specialist who can run and scale campaigns that drive results. You'll be the engine behind Technosport's growth - making sure every rupee spent on ads delivers maximum return. Key Responsibilities Plan, launch & optimize performance campaigns across multiple channels: search, social, retargeting, marketplace ads, display, offline awareness when needed. Manage advertising budgets: allocate, monitor, shift spent between campaigns/channels based on performance. Manage & optimize product catalogs/feeds in Meta and Google to ensure accurate, high-converting dynamic ads. Constant creative & messaging testing: ad copy, visuals, CTAs, offers; iterate fast. Work with creative/content/graphic teams to produce assets that are conversion-friendly. Monitor bottom-of-funnel metrics: add-to-cart checkout purchase repeat, and find ways to reduce drop-offs. Use analytics & attribution measurement to track true ROI; define CAC vs LTV targets; understand incremental impact (paid vs organic/marketplace). Leverage marketplace campaigns: optimize listings, promotions, marketplace ads, deal seasons. Geo-targeting + local awareness campaigns for store launches - ensure digital campaigns drive footfall. Stay updated with channel innovations / new ad formats, test new growth channels (influencers, affiliates, programmatic etc.) Requirements 2-3 years of solid performance marketing in B2C / retail / e-commerce. Hands-on with Meta Ads, Google Ads; marketplace ads experience preferred. Good understanding of CAC, ROAS, LTV, retention, repeat purchaser metrics. Experience with A/B testing, landing page optimization, creative iteration. Analytical & data-driven mindset; comfort with dashboards, metrics, attribution modelling. Creative sensibility - able to judge what kind of copy/design might work. Excellent organizational & time management skills. Able to manage multiple campaigns simultaneously. Comfortable working under targets, flexibility to shift strategy quickly. Exposure to local / offline + digital integration (e.g. campaigns tied to store openings) is a plus. Why Join Technosport? Drive campaigns that directly impact revenue and visibility. Get exposure across multiple channels - digital ads, offline launches, and marketplaces. Be part of a passionate team building one of India's most loved activewear brands. Work in a fast-paced, high-growth environment with real responsibility. Accelerate your career alongside a brand expanding nationwide
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