Senior Performance Marketing Manager

24 hours ago


vellore, India beBeePerformance Full time

Talasha is hiring a top performer for direct to consumer brand. The role involves developing a performance marketing strategy for Amazon PPC campaigns, delivering ROI/ROAS targets, and owning the performance marketing P&L.Key Responsibilities:Create and execute a robust performance marketing strategy for Amazon PPC campaigns across geographies.Lead a team in executing and optimizing Amazon PPC campaigns, leveraging market trends and competitor insights.Design automated dashboards for periodic reporting on Amazon sales and spends, ensuring data-driven decision making.Optimize conversions by studying relevant search terms using tools like Helium and targeting relevant audiences, driving engagement and sales.Partner with Amazon to create competitive Joint Business Plans, DSPs, and other initiatives, fostering strategic partnerships.Analyze competitor strategy and marketing benchmarks, conducting market research for new product ideas and category trends, staying ahead of the competition.Collaborate cross-functionally with inventory planners, brand marketers, supply chain, and other teams to improve customer experience, driving loyalty and retention.Requirements:At least 4 years of experience in Amazon Advertising (AMS), with a proven track record of success.Experience in owning the Amazon marketing P&L, demonstrating financial acumen and leadership skills.Experience in the baby category is preferred, but not required, as we are open to candidates with transferable skills and knowledge.



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