Chief Growth Strategist

9 hours ago

thiruvananthapuram, India beBeeGrowth Full time

Growth Marketer Role OverviewAt our organization, we're seeking a skilled Growth Marketer to drive consistent pipeline through targeted marketing channels.Responsibilities:Design and implement structured growth experiments across various media channels, including paid advertising, content creation, outbound efforts, and partnerships.Monitor and analyze performance data to rapidly scale successful initiatives and optimize underperforming ones.Develop compelling messaging and positioning strategies that resonate with U.S.-based fitness and health small to medium-sized businesses (SMBs).Collaborate closely with the sales team to ensure seamless alignment between marketing efforts and revenue generation.Establish repeatable demand generation engines by creating and executing early playbooks.Offer strategic guidance on transitioning experiments into dedicated channels and recommending specialist hires when necessary.Requirements:A minimum of five years of experience in growth/demand generation within B2B software as a service (SaaS) industries, with a preference for SMB-focused candidates.Proficiency in utilizing tools like customer relationship management (CRM) systems, Meta/Google Ads, analytics platforms, and other relevant technologies.A generalist mindset with the ability to run experiments across multiple channels and adapt to new opportunities.Proven track record of taking an organization from experimental phases to scalable and repeatable marketing channels.Data-driven decision-making skills, with a willingness to 'roll up your sleeves' and tackle challenges head-on.Strong understanding of search engine optimization (SEO) strategies and artificial intelligence (AI)-powered SEO techniques.

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