HT Digital Streams | Product Manager
6 days ago
Role - Product Lead / Product Manager - Astro
Job Summary
We are seeking an experienced Product Manager to lead the development and enhancement of our astrology product across all the Hindustan properties. This role will be responsible for shaping and executing the vision, strategy, and roadmap for astrology features, ensuring they are seamlessly integrated with the overall user experience. The ideal candidate will have a strong understanding of astrology, consumer engagement, and digital product management.
Key Responsibilities
1. Product Vision & Strategy
- Define and articulate the vision for our astrology product that aligns with company goals and audience needs.
- Develop a comprehensive roadmap for astrology content, features, and tools that enhance user engagement.
- Drive the development of interactive elements such as birth charts, moon phase tracking, and sign calculators, prioritizing based on user value and business impact.
- Conduct regular market research to keep astrology offerings relevant and competitive.
- Oversee the creation of astrology content, including daily horoscopes, compatibility tools, personalized reports, and other interactive features.
2. User Research & Insights
- Conduct surveys, interviews, and data analysis to understand user needs, pain points, and engagement patterns related to astrology content.
- Collaborate with the audience insights team to create user personas and define use cases, ensuring the product caters to both casual readers and dedicated astrology followers.
3. Cross-Functional Collaboration
- Collaborate with engineering, design, and data teams to bring new features to life, optimizing for usability, performance, and visual appeal.
- Partner with marketing and social media teams to promote astrology content and engage the target audience effectively.
- Work closely with analytics teams to set up relevant tracking metrics and conduct performance analyses.
4. Data-Driven Product Optimization
- Define and track key performance indicators (KPIs) for the astrology product, including engagement, retention, and conversion metrics.
- Leverage A/B testing and user feedback to continuously improve and refine features, content, and user flow.
- Identify and prioritize enhancements based on data insights, ensuring a high-quality, engaging experience for users.
Qualifications
- Bachelor’s degree in a relevant field; a background in digital product management, user experience, or a similar field is preferred.
- 3+ years of product management experience, ideally in astrology products.
- Strong knowledge of astrology and an understanding of user expectations within this niche.
- Proven track record of managing a digital product roadmap, from concept to launch and ongoing optimization.
- Experience working with cross-functional teams, including engineering, design, and editorial.
- Strong analytical and problem-solving skills, with a data-driven mindset.
- Excellent communication and presentation skills.
- Familiarity with content management systems (CMS) and tools like Google Analytics, Tableau, or Mixpanel.
- Experience with A/B testing and other forms of product experimentation.
If the requirement is aligned with skill set , please share your candidature to sameeksha.chauhaan@htdigital.in
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