Manager Performance Marketing

1 week ago

gurugram, India boAt Lifestyle Full time

Job Overview:

You will be responsible for developing and executing performance-driven campaigns across various online channels to maximize customer acquisition, retention, and revenue growth. This role requires a blend of strategic thinking, data analysis, and a deep understanding of digital marketingplatforms.


Job Responsibilities:


  • Running campaigns, planning and budget monitoring on Market places – Amazon, Flipkart, Blinkit, Myntra
  • Understand and have worked on the types of campaigns that can be created (PLA, PCA, Video campaigns- FK), (SP, SB, PT, SD- Amazon). Can monitor the performance of the campaign and align creatives to optimize it to drive RoAS.
  • Understand the matrix on Iris / Amazon pi to take corrective action basis the trends.
  • Optimizes the campaigns basis the performance reports on platforms and can suggest and take corrective measures for the same.
  • Have worked with budgets of over 5 cr (monthly)(Display + Search) on FK and 60 L on Az.Strategy Development:


Qualifications:


  • In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization software. Strong analytical skills and the ability to translate data insights into actionable strategies.
  • Excellent communication, presentation, and interpersonal skills.

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