Account Director

3 months ago

mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

Job Description: As the Account Director for Influencer Marketing at Barcode Entertainment, you will be responsible for leading and managing client accounts, driving business growth, and executing successful influencer marketing campaigns in the dynamic Indian market. You will leverage your extensive experience and industry knowledge to develop innovative strategies, cultivate strong client relationships, and oversee campaign execution from conception to completion.

Responsibilities:

Client Management:
Serve as the primary point of contact for key clients, understanding their goals, objectives, and expectations.
Build and nurture strong, long-term relationships with clients, ensuring high levels of satisfaction and retention.
Collaborate with clients to develop tailored influencer marketing strategies aligned with their brand objectives and target audience.
Campaign Strategy and Planning:
Lead the development of strategic influencer marketing plans, including campaign objectives, target influencers, content strategy, and budget allocation.
Conduct thorough market research and analysis to identify emerging trends, competitive landscapes, and opportunities for innovation.
Provide strategic guidance to clients on influencer selection, negotiation, and campaign optimization.
Team Leadership and Collaboration:
Manage a team of account managers and coordinators, providing mentorship, guidance, and support to drive performance and professional growth.
Foster a collaborative and inclusive work environment, promoting teamwork, creativity, and accountability across all levels.
Work closely with cross-functional teams, including creative, production, and analytics, to ensure seamless campaign execution and deliver exceptional results.
Campaign Execution and Performance Measurement:
Oversee the end-to-end execution of influencer marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.
Monitor campaign performance metrics, analyze data insights, and provide actionable recommendations for optimization and improvement.
Prepare comprehensive campaign reports and presentations for clients, highlighting key findings, successes, and areas for enhancement.
Requirements:
Bachelor‘s degree in Marketing, Communications, Business, or related field. MBA preferred.
Minimum 5 years of experience in influencer marketing, digital advertising, or related roles, with a proven track record of success in client management and team leadership.
Deep understanding of the Indian market landscape, consumer behavior, and cultural nuances.
Strong network of relationships with influencers, content creators, and industry stakeholders in India.
Excellent communication, presentation, and negotiation skills, with the ability to articulate complex ideas clearly and persuasively.
Strategic mindset, with the ability to develop innovative solutions and drive business growth.
Proficiency in digital marketing tools and platforms, including social media analytics, CRM systems, and project management software.
Benefits:
Competitive salary commensurate with experience.
Performance-based bonuses and incentives.
Comprehensive health benefits package.
Flexible work arrangements and remote work options.
Continuous learning and development opportunities.
Vibrant company culture with a focus on diversity, inclusion, and work-life balance.
Join Barcode Entertainment and be part of a dynamic team shaping the future of influencer marketing in India Apply now to embark on an exciting journey of innovation, creativity, and impact.

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