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Strategic Talent Partner | Marketing Manager
3 weeks ago
Key Accountabilities
• Work with India Managing Director to build an effective marketing plan that delivers quality sales leads
• Design and execute closed loop, integrated marketing campaigns with a focus on digital (online, eDM, SEM) marketing across India utilizing the Eloqua/salesforce.com marketing automation platform wherever possible.
• Ensure that a regular flow of MQLs are generated and work with the Sales organization to convert these to SALs and SQLs
• Work with Sales team to identify priority customer target organizations and design marketing programs that enable our ‘land and expand’ strategy in these accounts
• Design, organize and execute field marketing events such as conferences, seminars, webinars in India (both Verint-branded and 3 rd party) and assist the wider APAC Marketing Team with any regional events
• Develop and grow the Verint brand across the region through engagement with media and industry analysts and highlight Verint’s position as an industry thought leader
• Produce regular and consistent stream of customer case studies, opinion articles and similar media and sales assets
• Own and manage Verint contact database in India and develop programs that enable its expansion to support sales growth.
• Engage with Partners across India to develop Verint marketing activities and promotions to their customers
• Grow our web presence and related SEO and social media activities in India
• Manage the marketing budget for the India region
• Generate regular demand generation reports for Sales and Management that highlight campaign outcomes
People Specification
• 5+ years of marketing experience in IT or technology industry (preferably in the B2B technology software sector)
• 2+ years India Marketing Management experience
• Experience with marketing automation (Eloqua), web analytics and content management systems
• Experience with CRM systems, ideally salesforce.com
• Experience with Microsoft Office (Excel, Word, PowerPoint)
• Understands metrics-driven, demand generation marketing
• Excellent organizational, negotiation and influence skills
• Vibrant entrepreneurial ‘can do’ attitude, strong individual performer, effective technical communicator and effective in matrix team organizations