Content Strategist

3 days ago

thane, India beBeeMarketing Full time

Marketing Leader JobWe are seeking a skilled Marketing Leader to drive our content strategy and manage our marketing communications.Key Responsibilities:Establish content standards, templates, and brand-aligned messaging for all business entitiesLead the creation and updation of engineering-focused content such as technical brochures, catalogs, specification sheets, product manuals, service capability documents, case studiesSupport the Sales and Service teams with sales enablement tools such as pitch desks, industry-specific presentations, product comparison charts, capability statements, tender support materials, and proposal templatesCollaborate with technical teams, R&D, service engineers to ensure content accuracyAlign collateral development with the company's industrial solutions across sectors such as power, renewable energy, oil & gas, manufacturing, heavy engineering, and on-site industrial servicesManage centralized digital libraries for technical and marketing materials used by global sales and service teamsEnsure continuous version updates for all global content assets, and timely sharing of updated materials with sales and marketing teams globallyWork collaboratively with global business heads, sales teams, and product managers for content needsDigital Marketing & Online Presence:Plan and manage global social media content calendarsOversee content creation for social media posts, campaigns, and digital communication- creation of industry-focused posts, announcements, launch campaigns, and explainer contentRegularly update website structure and content to improve SEO and technical visibilitySupport digital campaigns for product launches, webinars, technical demonstrations, and recruitmentTrack digital analytics and propose improvements for traffic, engagement, and lead conversionsPlan and run lead-generation campaigns: e-mailers, industry portals, LinkedIn, trade shows. Also run industry-focused campaigns (e.g., OEM outreach, EPC outreach)Brand Management:Ensure brand consistency across all documents, collaterals, uniforms, signage, and communicationMaintain and enforce corporate brand guidelines tailored for industrial environmentsSupport internal branding including shopfloor branding, safety communication boards, organisational culture brandingLead, mentor, and manage the Graphic Designer, Content Creator, and Digital Marketing Professional. Oversee workload allocation, output review, and creative developmentCoordinate with design agencies and vendors for production of high-quality marketing materialRequirements:Bachelor's degree in Marketing, Mass Communication, or related fieldsMBA/PGDM in Marketing preferred8-10 years of experience in content creation, marketing communications, or brand managementStrong exposure to global markets, industrial/manufacturing sectors, or engineering-driven businessesExperience managing creative and digital teamsDeep understanding of B2B industrial marketingExpertise in managing creative workflows and technical collateral developmentStrong project management skills with the ability to manage global stakeholdersStrong command over multi-format content creation

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