Performance Marketing lead

About Virohan- Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education. It enables India's top universities to deliver best-in-class undergraduate programs such as Optometry, MLT, Hospital Administration, OTT, MRIT, and more. Combining cutting-edge technology, learner-centric innovations, and strong industry partnerships, Virohan equips students with skills that go beyond degrees, preparing them for meaningful careers in healthcare. By 2030, Virohan aims to impact a million aspiring healthcare professionals and collaborate with over 100 universities across India to transform education and strengthen healthcare. We are backed by Blume Ventures, Rebright Partners (Japan), Elea Foundation and Artha Impact (Switzerland), Yunus Social Business (Germany), AngelList, and Keiretsu Forum, among others. Virohan operates at the intersection of education and Healthcare—two industries that have entered a new phase of rapid growth post-pandemic. The time to make your mark in this space is now We’re looking for entrepreneurs to join us in building the next unicorn. Media Coverage: Are you the right fit? Are you someone who seeks complex problems and enjoys getting into depth & numbers to try and solve them? Are you someone who likes to make spreadsheets for everything - shopping lists, travel plans, personal finance, etc? Do you often find yourself questioning “why” while others are thinking “how”? Are you looking to join the next big start-up with the vision of becoming the next big unicorn? If you’re nodding your head, this is for you. We’re looking for passionate, talented people who want to change the way the world thinks about higher education and unlock human potential, regardless of circumstance. What you’ll be responsible for: ● Leading the Brand & Performance Marketing function to drive Awareness and/or consideration for Virohan in relevant TAM, boost Lead Generation, while owning Quality Leads & Cost / Quality Leads the primary KPIs ● Driving Paid Marketing strategy across Google Adwords, Facebook ads, Affiliates & other DSPs - primarily with performance marketing media. ● Own and drive company-wide lead funnel - awareness, consideration, acquisition, activation, retention, referral - top of the funnel (Awareness to Traffic to Lead) using paid marketing media. ● Have a tightly run experimentation & measurement track for new growth hacks - to test, learn & document - with an intent to scale predictably & efficiently ● Daily, weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights. ● Plan and manage the execution of all paid marketing communications, working closely with Brand & Content Marketing teams. You are the right fit for the role (read must-have), if: ● You have 4-7 years of work experience with performance marketing in a growth stage startup. ● You have in-depth understanding & extensive hands-on experience with at least of the following performance marketing media - Facebook, Google Search, UAC & Google Performance Max. ● You love numbers & objectivity, you seek problem solving opportunities with a rational approach. ● You are well versed with Excel / G-sheets and you can manipulate data with minimal intervention & guidance. You’ll have an edge over other candidates (read good-to-have), if: ● You’ve had experience with lead generation. ● You’ve had experience with running Brand Marketing campaigns at scale ● You’ve set up tracking & measurement for your team - creating, templatising & automating dashboards & reporting. ● You have knowledge of product marketing - event tracking, landing page optimisation, conversion optimisation. ● You are obsessed with detail & often spot opportunities by paying attention to detail. Why is this a great opportunity for you: ● Great set of peers to work with values mutual respect and clear communication ● Right to win - The founding team understands the business and has an amazing vision to chase after. ● Opportunity to work on a highly critical role, which will have a direct and big impact ● Transparent work culture with ‘No door’ policy ● All of the above perks of joining a high potential company very early, along with a competitive market compensation.