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Brand Manager

2 months ago

chennai, India TTK Healthcare Full time

KEY RESPONSIBILITIES: To create and execute the Brand Plan for India's leading wellness brand (Skore). Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs. Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies.  Develop and provide effective Product, Packaging & communication briefs to internal & external agencies. Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,  Carry out efficient Media planning and execution across all mediums.  Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams. Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel Euromonitor, etc.,) and continuously adapt brand strategies and programs. Generate MIS and analytical reports for management reviews. DESIRED CANDIDATE PROFILE: Has an MBA from a premier institute, with 6 - 8 years of proven brand management experience in relevant categories- OTC/FMCG, with minimum of one year experience in front line sales management. Has good exposure in working agencies with regard to TVC, print media, etc., Has strong strategic thinking and analytical skills. Has reasonable exposure to digital marketing technologies. Has persuasive communication skills. Has a strong command of English and Hindi (good speaking fluency at least). Willing to travel extensively for market visits, campaigns, etc.,