Brand Manager

3 days ago

Chennai, India Matrimony.com Limited Full time

Role : Brand Manager


Overview of the position:

To focus more on Brand communication across mediums & new age TVC format by regions and monitor effectiveness.


Skills :

  • Brand Strategy: Develop innovative brand strategies tailored to the digital landscape and mobile app environment, reflecting the brand's values and objectives in the Indian market.
  • Market Search: Conduct in-depth market research, including user demographics, behaviors, and trends within the Indian market, to inform brand positioning and messaging strategies by regions in close alignment with the MR team.
  • Brand Development: Lead the development and evolution of the brand identity, including logo, visual assets, and tone of voice, ensuring alignment with the brand's values and resonating with the target audience as we enter the 25th year of operations in the coming year.
  • Product Integration: Collaborate closely with product development teams to ensure seamless integration of brand identity and messaging into the mobile app experience, enhancing user engagement and satisfaction.
  • Campaign Management: Conceptualize, plan, and execute integrated marketing campaigns across digital channels (including social media, email, and in-app messaging) to drive user acquisition, retention, and brand loyalty.
  • Community Engagement: Foster a vibrant brand community by engaging with users through social media platforms, online forums, and other digital channels, cultivating brand advocacy and facilitating user-generated content.
  • Performance Analysis: Utilize data analytics tools and metrics to track the performance of branding initiatives, identify opportunities for optimization, and measure the impact on key performance indicators (KPIs).
  • Brand Compliance: Ensure consistent application of brand guidelines and standards across all digital touchpoints, including the mobile app interface, website, and promotional materials, maintaining brand integrity and coherence.
  • Partnership Management: Identify and nurture strategic partnerships with influencers, content creators, other brands and other relevant stakeholders to amplify brand visibility and reach.
  • Cultural Sensitivity: Stay attuned to cultural nuances and sensitivities within the regional markets, adapting brand messaging and initiatives accordingly to resonate with diverse audiences while avoiding cultural missteps.


Responsibilities:

  • Managing Google Adwords and Facebook Ads for ROI driven campaigns and to reach out to relevant target group
  • Analyze data, identify trends and report performance of all digital marketing campaigns, and measure against goals (ROI and KPIs)
  • Make annual & quarter campaign plans & budgets, estimating monthly costs, remaining within budgets, and settling divergences
  • Track, report, and analyze portal analytics to find insights to drive campaign optimization
  • Plan, execute, and measure experiments and conversion tests
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Collaborate with internal teams to enhance landing pages to improve UX
  • Optimize copy and landing pages for marketing campaigns. Work with Brand, Creative and Category teams to create and optimize creative required for marketing campaigns



Qualification :

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven track record (7-11 years) in brand management or marketing roles, preferably within the technology or digital industry, with a focus on mobile apps.
  • Deep understanding of the Indian digital landscape, including user behavior, market dynamics, and emerging trends, particularly in the context of mobile usage and app adoption.
  • Creative and strategic thinking skills, with the ability to translate insights into actionable brand strategies and campaigns that drive user engagement and loyalty.
  • Proficiency in data analytics tools and metrics, with a strong analytical mindset and the ability to derive actionable insights from quantitative and qualitative data.


About the Company:

Matrimony.com Ltd is India's first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.


The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.


Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum – ranging from the HNI to the commoner.


With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar – the Largest Wedding Services Provider and Mandap.com – the Largest Online Wedding Venues Platform.


Matrimony has also forayed into international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.


Location : Chennai

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